You have successfully logged out of your account

Typography rules

Purpose, mission, vision
General brand rules
Tone of voice

Our typography is bold and confident with an attitude

Font sizes

Use the following font sizes in web interfaces:

Fonts table

Typography guidelines for product will be defined in more detail

Download fonts

Source Sans Pro  Panton Black

Dos and don'ts

Typography guidelines will be defined more in detail for product.


  • Set headlines, pull-outs, labels and buttons in Panton Black in capitals with +50 letter spacing
  • Center most headlines, but range left if preferred
  • Use Source Sans Pro in Light, Regular and Bold in upper and lower case
  • Set subheads in Source Sans Pro bold and body text in regular, either centered or ranged left
  • Use an en dash for bullet points; the en dash (–) is slightly wider than the hyphen (-) but narrower than the em dash (—)
  • Center columns of ranged left text on the page
  • Allow the type to reflow on responsive layouts, depending how viewed
  • Use Source Han Sans for Japanese text
  • Use titles that are short and punchy and be aware of how long titles are displayed on mobile


  • Use titles that are too long with Panton Black  

  • Use Open Sans, unless Source Sans Pro is unavailable.When using Open Sans, consider how text reflows as it is a ‘larger’ font than Source Sans Pro.

  • Use italics versions of our typefaces

  • Use long columns of centered text as they’re difficult to read

Brandbook-brand- typography | Pipedrive
Brandbook-brand- typography