Typography rules

Purpose, mission, vision
General brand rules
Tone of voice
Our typography is bold and confident with an attitude

Font sizes

Use the following font sizes in web interfaces:

Typography guidelines for product will be defined in more detail

Download fonts

Source Sans Pro  Panton Black

Dos and don'ts

Typography guidelines will be defined more in detail for product.


  • Set headlines, pull-outs, labels and buttons in Panton Black in capitals with +50 letter spacing
  • Center most headlines, but range left if preferred
  • Use Source Sans Pro in Light, Regular and Bold in upper and lower case
  • Set subheads in Source Sans Pro bold and body text in regular, either centered or ranged left
  • Use an en dash for bullet points; the en dash (–) is slightly wider than the hyphen (-) but narrower than the em dash (—)
  • Center columns of ranged left text on the page
  • Allow the type to reflow on responsive layouts, depending how viewed
  • Use Source Han Sans for Japanese text
  • Use titles that are short and punchy and be aware of how long titles are displayed on mobile


  • Use titles that are too long with Panton Black  

  • Use Open Sans, unless Source Sans Pro is unavailable.When using Open Sans, consider how text reflows as it is a ‘larger’ font than Source Sans Pro.

  • Use italics versions of our typefaces

  • Use long columns of centered text as they’re difficult to read

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