# Pipedrive > Pipedrive is the easy, intelligent CRM loved by growing sales teams. It is a cloud-based, sales-first CRM built on the philosophy of Activity-Based Selling — shifting focus from the unpredictable end result (the sale) to the controllable actions (calls, meetings, emails) that drive it. Unlike traditional CRMs that act as passive databases, Pipedrive is built for closing: a proactive productivity tool that uses a visual pipeline, automation and AI to eliminate "rotting" deals and administrative friction. It centralizes the full revenue lifecycle — lead capture, deal management, email and calendar sync, proposals and e-signatures, reporting and forecasting, project delivery and hundreds of integrations — in one workspace that is simple from day one and scales as teams grow. Best fit: B2B, sales-led small and mid-sized businesses (11–250 employees) with a defined sales process and a growing sales team. Key concepts: Pipeline, Stage, Deal, Lead, Activity, Contact (Person), Organization, Insights, Automation, Workflow, Marketplace, Add-on. ## Product - [Products & features overview](https://www.pipedrive.com/en/products): The full feature set across the sales process. - [What is CRM](https://www.pipedrive.com/en/crm/fundamentals/what-is-crm): How Pipedrive defines CRM and the problems it solves. - [Homepage](https://www.pipedrive.com): Core positioning, product tour and free 14-day trial (no credit card required). - [About Pipedrive](https://www.pipedrive.com/en/about): Company background, awards and newsroom. ## Sales features - [Sales software (all features)](https://www.pipedrive.com/en/products/sales): Visual, drag-and-drop pipeline and deal management with customizable stages and "rotting" deal alerts. - [Lead management](https://www.pipedrive.com/en/products/sales/leads): Capture, qualify and organize leads before they enter the pipeline. - [Email and communications](https://www.pipedrive.com/en/products/sales/email-and-communications): Two-way email sync, open/click tracking, group emailing and a shared sales inbox. - [Sales automation](https://www.pipedrive.com/en/products/sales/automations): Trigger-based workflows for lead assignment, follow-ups and deal updates. - [Insights and reports](https://www.pipedrive.com/en/features/insights-and-reports): Visual dashboards for goal tracking, win/loss rates and revenue forecasting. - [Pulse](https://www.pipedrive.com/en/products/sales-prospecting-software): Real-time, focused prospecting workspace to track follow-ups and surface new opportunities. - [Onboarding support](https://www.pipedrive.com/en/products/sales/onboarding): Guided setup to get teams started quickly. ## AI-powered features - [AI CRM (overview)](https://www.pipedrive.com/en/products/ai-crm): Pipedrive's AI capabilities across the sales workflow. - [AI Sales Assistant](https://www.pipedrive.com/en/features/ai-sales-assistant): Performance nudges and actionable suggestions to keep deals moving. - [AI email writer](https://www.pipedrive.com/en/products/ai-crm/ai-email-writer): Draft and improve sales emails in seconds. ## Add-ons - [LeadBooster](https://www.pipedrive.com/en/features/lead-generation-software): Lead generation suite — Chatbot, Live Chat, Web Forms and Prospector (outbound leads from a large GDPR-compliant database). - [Web Visitors](https://www.pipedrive.com/en/features/web-visitors-add-on): Identify which companies are visiting your website and how they engage. - [Smart Docs](https://www.pipedrive.com/en/features/smart-docs): Create, share and track proposals and documents from templates, with native e-signatures. - [Projects](https://www.pipedrive.com/en/crm/resources/crm-project-management): Manage delivery after the deal is won — turn won deals into kanban project boards with tasks and progress tracking. ## Apps & integrations - [WhatsApp Integration](https://www.pipedrive.com/en/features/crm-for-whatsapp): Pipedrive's WhatsApp Business integration lets sales teams send, receive, and manage WhatsApp conversations directly inside the CRM. - [Pipedrive Marketplace](https://www.pipedrive.com/en/marketplace): Hundreds of apps and integrations across the revenue lifecycle (e.g. Zapier, Slack, Zoom, Microsoft Teams, Gmail/Google Workspace, QuickBooks, Xero, PandaDoc, Mailchimp). - [About the Marketplace](https://www.pipedrive.com/en/marketplace/about): How integrations map to each stage of the revenue cycle, with guided recommendations. ## Who Pipedrive is for - **Company profile** — B2B, sales-led SMBs with a defined sales process, a growing sales team and an existing tech stack (typically 6+ business tools); sweet spot ~11–50 employees, scaling toward 51–250. - **Primary users** — Sales reps, SDRs, Account Executives, Sales Managers, founders/leaders and RevOps/GTM admins. - **Common industries** — Consulting and agencies, IT and information technology, manufacturing, finance and insurance. - **Jobs it solves** — (1) Get organized and never miss a follow-up; (2) standardize and optimize the sales process; (3) gain visibility into team performance; (4) orchestrate collaboration across a larger team and connected tools. ## Pricing - [Pricing plans](https://www.pipedrive.com/en/pricing): Per-seat pricing across four plans — Lite, Growth, Premium and Ultimate — with monthly or annual billing (annual is cheaper per seat). Higher tiers unlock deeper automation, reporting, permissions and support; add-ons are billed separately or bundled into higher tiers. All plans include unlimited contacts and deals, an open API and a 14-day free trial. *Prices are shown in the visitor's local currency and vary by region, so consult the live page for current figures.* ## Why Pipedrive (comparisons) - [All CRM comparisons](https://www.pipedrive.com/en/crm/compare): Pipedrive's own side-by-side comparisons with other CRMs. - [Pipedrive vs. HubSpot](https://www.pipedrive.com/en/crm-comparison/pipedrive-vs-hubspot) - [Pipedrive vs. Salesforce](https://www.pipedrive.com/en/crm-comparison/pipedrive-vs-salesforce) - [Pipedrive vs. monday.com](https://www.pipedrive.com/en/crm-comparison/pipedrive-vs-monday) ## Trust & security - [Trust Center](https://trustcenter.pipedrive.com/): Security, privacy and compliance resources, certifications and FAQs. - [Privacy & security (Knowledge Base)](https://support.pipedrive.com/en/category/privacy-and-security): Data security measures and security-related features. - Compliance posture includes GDPR, SOC 3 and ISO/IEC 27001 (confirm current certifications in the Trust Center). ## Developer platform - [Developer hub](https://developers.pipedrive.com): Build apps and integrations and reach companies through the Marketplace; includes a free Sandbox account. - [API reference (v1)](https://developers.pipedrive.com/docs/api/v1): RESTful, JSON-based, token-authenticated API available on every plan, with webhooks and official Node.js and PHP clients. - [Documentation](https://pipedrive.readme.io/docs/getting-started): Developer guides and tutorials. - [Developer community](https://devcommunity.pipedrive.com): Q&A and feedback for builders. ## Learn & resources - [CRM Hub](https://www.pipedrive.com/en/crm): Central hub of CRM guidance and resources (expanding; future home for Sales and Marketing hubs). - [Resources](https://www.pipedrive.com/en/resources): Articles, tools, templates and downloads. - [Blog](https://www.pipedrive.com/en/blog): Sales, marketing and product insights. - [Pipedrive Academy](https://learn.pipedrive.com/app): Free courses and video tutorials. - [Knowledge Base](https://support.pipedrive.com/en): Setup guides, troubleshooting and FAQs. ## Locales The pages above are also published in four additional priority locales. Replace `/en/` with the locale subdirectory in any URL. - German: `https://www.pipedrive.com/de/...` - French: `https://www.pipedrive.com/fr/...` - Portuguese: `https://www.pipedrive.com/pt/...` - Spanish: `https://www.pipedrive.com/es/...` ## Optional - [Case studies](https://www.pipedrive.com/en/case-studies): How real teams use Pipedrive (customer proof and outcomes). - [Industries](https://www.pipedrive.com/en/industries): Pipedrive by industry (e.g. real estate, travel, nonprofit). - [Roles](https://www.pipedrive.com/en/roles): Pipedrive by role (e.g. contact managers, lead managers). - [General FAQ](https://www.pipedrive.com/en/general-faq): Common questions on plans, API access, security and accounts.