The State of Sales and Marketing 2021/22:
Download the free report
Download the free report to discover how sales and marketing professionals achieved success in a challenging year. For the 2023 report, check out The state of sales and marketing: The economy review 2022/23.
What’s in the report?
Dozens of statistics revealing how you can grow your business
Responses from 1,114 sales and marketing professionals, business owners and people involved in the industry
Data from respondents around the globe, working for startups, SMEs and large businesses
Three-year trends starting from our first State of Sales report
Charts and comments from Pipedrive’s in-house experts
Watch the video below for some of the key results. For example, a whopping 71% of respondents said their company grew more in 2021 than in 2020. Meanwhile, 73% said their company achieved or exceeded its revenue goals, illustrating how businesses are coming out of the shadow of a difficult few years.
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Key statistics from the report
71% of respondents reported company growth in 2021
Half of respondents affected by the pandemic have a hybrid work model
Tech usage has increased by almost 50% since 2020
Companies with well-integrated sales and marketing teams grew more
Dominic AllonCEO, Pipedrive