Which Fundraising Software Should You Use?

Using the right fundraising software is important for managing your opportunities. One of the key questions we at Pipedrive first faced when we started raising funds was which software should we use for keeping track of the process? Having looked around at a couple of opportunities, we realized that we were developing on the software we were after. Here’s how you can use Pipedrive as your fundraising software.

Why use a sales pipeline for managing the process?

A sales pipeline will give you a visual overview of how your process is going. You will see the fundraising or investment process divided up into stages, showing you exactly what progress each investor deal has made.

You’ll never drop the ball if you use the sales pipeline, because you always have a bird’s-eye view of everything. You can make it bulletproof by turning on the deal rotting feature. This will pinpoint the investor deals where there’s been no recent activity by coloring the deals red, so you could follow up before it’s too late.

Which stages should you include in the pipeline of your fundraising software?

You can design the sales pipeline the way it suits you best, altering the number of stages and their names as you like. To give you an example of what we did during our fundraising process, Pipedrive’s fundraising pipeline stages will be outlined below.

  • Idea - the investors we wanted to connect with were included here. Our main purpose here was to get a response, setting deal rotting on two weeks from our follow-up email.
  • Connected - deals where we had received any answer other than “no, thanks” were moved here. Our goal in this stage - to schedule a call with the investor.*
  • Call/meeting done - mutual interest and fit with investor identified over the meeting or call. Otherwise moved to lost.
  • Considers investment - a deal reached this stage if the fit and interest were strong enough and had warranted an exchange of numerous emails responding to additional, post-meeting questions.
  • Asked/received terms - the negotiation phase where terms were argued and agreed upon with interested investors.
  • Documents signed

*Around half of prospects had contacted us through AngelList at some point, the rest came through AngelPad, our existing networks and actively asking for intros.

Here are 4 things you should do when raising funds:

1. Make sure YOU are managing the process. Don’t be afraid to declare a deal “lost” if you don’t hear back from someone in reasonable time. This frees up your time to look for other opportunities.

2. Be confident. Confidence and belief in what you are building trumps the prettiness of your AngelList profile and your slide deck.

3. Reach out to more investors you think is necessary. This might give you the chance to choose who you will want to be working with in the future.

4. Use the right fundraising software. Keeping track of your investor leads is paramount - using a CRM software like Pipedrive that you can customize to suit your needs can help you do just that.

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Очень очевидный интерфейс. Много всего есть из коробки.
Александр Первак,
Директор, AirWEB

Pipedrive – это инструмент управления продажами для небольших отделов продаж с большими амбициями

Мы создали CRM-систему, которая отлично подходит и для специалистов по продажам, и для всех, кто хочет стать супер-организованным и сократить время заключения сделок.

Примерно половине наших клиентов мы настолько понравились, что они поменяли свои привычные CRM-системы на нашу, а другая половина даже не знала, что им нужна программа Pipedrive, пока они не опробовали ее в деле.

Which Fundraising Software Should You Use? - Pipedrive
Which Fundraising Software Should You Use? - Pipedrive