Know where each of your customers comes from. Track full customer journeys from the first ad click and landing page visit to the CRM conversions.

Unlock powerful insights into your sales funnel and marketing performance. Able CDP tracks the sources of your website leads, providing:

• source attribution for Deals, Contacts, and Companies directly within the Pipedrive user interface
• detailed customer journeys, showing which website pages each account interacted with and when
• automatic sending of conversion events to ad platforms each time a Deal is created or marked as Closed Won

As customers progress into qualified deals and buyers, Able CDP uses its tracking data to attribute all subsequent revenue recorded in Pipedrive back to the original source campaign and paid click identifiers of the visitor who initially completed the lead form. The platform seamlessly sends customer journey data to Google Analytics, Meta Ads, Google Ads, and more.

With Able CDP, Pipedrive users can leverage advanced analytics to optimize ad spend for higher returns and gain actionable insights through built-in reports. This integration provides robust visibility into marketing and sales performance, helping Pipedrive customers maximize the value of every marketing campaign.

1. Sign up for a free Able CDP trial account

Sign up on the Able CDP website. Your account will be created instantly—no credit card required.

2. Configure Able CDP to track forms on your website

Configure Able CDP to track forms on your website so it can identify the sources of your website visitors and associate each visitor’s source with lead details such as email and phone number.

3. Connect Able CDP with Pipedrive

Use the instructions on the Add Service Integration – Pipedrive page in the Able Dashboard to connect Able CDP to Pipedrive and enable tracking of Qualify and Purchase events.

These events are created when a new Deal is created and when a Deal is marked as Closed Won, respectively.

To test the integration, submit a test lead on your website and create a Pipedrive Deal for it. The Able CDP attribution panel in the detailed Deal and Contact views in Pipedrive should indicate the source of the lead (most likely Direct for a test website lead). A corresponding Qualify event should also appear on the Customers page in the Able Dashboard.

4. Connect to ad platforms (optional)

To make the most of your Pipedrive data, connect Able CDP to the ad platforms you use to send qualification and purchase events attributed to the original ad clicks.