How to use sales and analytics to create a great value proposition in marketing

Whether you’re launching a new product or re-doing your website, creating a good value proposition statement is crucial in scoring sales. In this guide, we tell you everything you need to know to create an excellent value prop.

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Top 13 benefits of using email marketing

If you’re considering email marketing, we've got news for you: email marketing beats other marketing channels any day. In this guide, we share 13 email marketing benefits.

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Marketing and Sales: Key Differences and Everything You Need to Know

Marketing and sales work their magic when you combine them, but to make that happen, you need to understand their differences. This guide covers their goals, processes, roles, tasks and tools and shows you how to align marketing and sales for success.

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How to calculate incremental sales and what it means for your business

Marketing is all about supporting and improving sales outcomes. By measuring incremental sales, marketing teams, sales managers and business owners can better understand the success of their promotional activity and direct future investment accordingly.

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How to calculate sales volume variance and why it’s important

How can you calculate sales volume variance and what does it mean to your business? In this guide we explain what factors can impact sales volume variance and the formulae you need to measure it.

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Pipedrive Marketplace Monthly Apps Spotlight: September 2021

In September’s Marketplace apps spotlight, we bring you an engagement content tool, an analysis tool for users with large accounts, a LinkedIn integration tool and an app that helps you create brand champions among your customer base.

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Smart Docs update: Easily Request eSignatures with PDFs and Google Sheets and Google Slides

To help you close deals faster, Smart Docs users on the Professional and Enterprise plan can now upload and share quotes, proposals and contracts in PDF format and set up templates using Google Sheets and Google Slides.

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