How to set up an effective marketing funnel

How to set up an effective marketing funnel and the digital marketing content stages to include.

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How to build a 360 customer view for SMBs

How to build a 360 customer view for your small business

Build a 360 customer view without tech skills or big budgets. This four-step guide helps SMBs centralize customer data for better sales and service.

What is the blue ocean strategy? Definition, benefits and tips

The blue ocean strategy helps companies enter and thrive in markets without competition. Learn what blue ocean strategy is, its benefits and how to implement it.

Sales

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How to improve the B2B client experience for SMBs

How SMBs can enhance the B2B client experience in 6 steps

Improve the B2B client experience with six actionable tips for SMBs. Learn how to build trust, retain clients and stand out from the competition.

5 top AI scheduling assistants for busy SMB owners

Juggling meetings and scattered to-do lists? These 5 AI scheduling assistants (plus a bonus tool) help busy SMB owners solve common pain points.

13 real estate cold calling scripts to increase lead generation

The Challenger Sale model: How to lead the conversation

Examples of sales pitches and ideas for the perfect pitching strategy

Sales presentations: templates, examples and ideas on how to present like a pro

Write the perfect cold email with these tips and cold email templates

Sales Motivation: 18 Tips to Keep Your Salespeople Happy

Marketing

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How voice of the customer (VoC) helps small businesses

Voice of the customer: definition, best practices and examples

Learn how voice of the customer (VoC) helps businesses collect feedback, analyze insights and improve customer experience with the right strategies.

B2B video marketing best practices for SMBs

How to get started with B2B video marketing for SMBs

B2B video marketing is a powerful tool for influencing business buying decisions. Learn everything you need to know about it and best practices for SMBs.

The definition of marketing and how to create an effective digital marketing strategy fro SMBs

What is marketing? 5 strategy tips every SMB should know

Learn the definition of marketing and how to create an effective digital marketing strategy to boost growth for your SMB with targeted, data-driven campaigns.

Product updates

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A year of innovation: Pipedrive’s 2024 product update highlights

Discover Pipedrive’s 2024 product updates: powerful tools, new automation features and AI-driven solutions to simplify sales and enhance productivity.

11 ways to use the Zoho Desk integration with Pipedrive

Combine marketing-leading sales CRM Pipedrive with top-rated customer service software Zoho Desk to manage your pipeline from new lead to loyal customer.