From leads to deals: how sales can stop undermining marketing

Discover how aligning sales and marketing through activity-based selling boosts conversions, eliminates silos, and turns more leads into closed deals.

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Best B2B marketing trends that can help SMBs grow

8 B2B marketing trends to guide your SMB strategy in 2025 and beyond

Discover the eight B2B marketing trends reshaping strategies in 2025. Learn which tactics will drive results for your SMB, backed by data and expertise.

What is bootstrapping? Definition and strategies

Bootstrapping is a methodology for funding a new business from scratch. Learn the principles behind bootstrapping for business and the benefits for startups.

Sales

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How to build a 360 customer view for SMBs

How to build a 360 customer view for your small business

Build a 360 customer view without tech skills or big budgets. This four-step guide helps SMBs centralize customer data for better sales and service.

What is the blue ocean strategy? Definition, benefits and tips

The blue ocean strategy helps companies enter and thrive in markets without competition. Learn what blue ocean strategy is, its benefits and how to implement it.

13 real estate cold calling scripts to increase lead generation

The Challenger Sale model: How to lead the conversation

Examples of sales pitches and ideas for the perfect pitching strategy

Sales presentations: templates, examples and ideas on how to present like a pro

Write the perfect cold email with these tips and cold email templates

Sales Motivation: 18 Tips to Keep Your Salespeople Happy

Marketing

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What is growth hacking? A guide with examples

Growth hacking increases conversions, acquisition and customer retention. Learn how it can help your business, with examples to get you started.

How voice of the customer (VoC) helps small businesses

Voice of the customer: definition, best practices and examples

Learn how voice of the customer (VoC) helps businesses collect feedback, analyze insights and improve customer experience with the right strategies.

B2B video marketing best practices for SMBs

How to get started with B2B video marketing for SMBs

B2B video marketing is a powerful tool for influencing business buying decisions. Learn everything you need to know about it and best practices for SMBs.

Product updates

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A year of innovation: Pipedrive’s 2024 product update highlights

Discover Pipedrive’s 2024 product updates: powerful tools, new automation features and AI-driven solutions to simplify sales and enhance productivity.

11 ways to use the Zoho Desk integration with Pipedrive

Combine marketing-leading sales CRM Pipedrive with top-rated customer service software Zoho Desk to manage your pipeline from new lead to loyal customer.