The definition of marketing and how to create an effective digital marketing strategy fro SMBs

What is marketing? 5 strategy tips every SMB should know

Learn the definition of marketing and how to create an effective digital marketing strategy to boost growth for your SMB with targeted, data-driven campaigns.

Latest articles

Simple sales mirroring tips for selling more

Sales mirroring techniques for in-person, virtual and written communications

Match how your prospects talk and act to build trust faster. Our simple sales mirroring tips work for calls, meetings and emails to help you sell more.

How to identify and target your business’s customer needs

Learn how to identify and meet customer needs with clear steps and examples. Improve your sales strategy by focusing on what your customers value most.

Sales

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How to tackle the 5 biggest challenges in revenue cycle management

Learn what revenue cycle management entails, why it’s important and how to overcome the challenges to optimize your revenue cycle and improve cash flow.

How to find the right call center software

Call center software: 9 best solutions for 2025

Discover the best call center software solutions in 2025. Learn how the right tools can streamline customer interactions, boost loyalty and drive sales.

13 real estate cold calling scripts to increase lead generation

The Challenger Sale model: How to lead the conversation

Examples of sales pitches and ideas for the perfect pitching strategy

Sales presentations: templates, examples and ideas on how to present like a pro

Write the perfect cold email with these tips and cold email templates

Sales Motivation: 18 Tips to Keep Your Salespeople Happy

Marketing

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9 AI B2B marketing solutions to drive more SMB leads

Find the best AI B2B marketing solutions. Discover the role of AI in small business B2B settings and the game-changing tools that will help you succeed

AI digital marketing guide for small businesses

How AI digital marketing works: a guide for SMBs

Learn how AI digital marketing makes it easier for small businesses to win new customers. Discover the top AI digital marketing tools to adopt.

The essential guide to brand awareness for small businesses

Growing brand awareness makes your business recognizable and memorable. Learn how to build awareness to boost leads, sales and customer loyalty.

Product updates

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A year of innovation: Pipedrive’s 2024 product update highlights

Discover Pipedrive’s 2024 product updates: powerful tools, new automation features and AI-driven solutions to simplify sales and enhance productivity.

11 ways to use the Zoho Desk integration with Pipedrive

Combine marketing-leading sales CRM Pipedrive with top-rated customer service software Zoho Desk to manage your pipeline from new lead to loyal customer.