Pipedrive shows subscription revenue; we show why it changed — MRR waterfall (new, expansion, churn), cohort retention, and NRR for every deal

In Manage contracts, Enable payments and tracking, Manage my accounts

Description

Pipedrive shows you total subscription revenue. We show you why it changed.

Pipedrive's reports tell you what subscription revenue is today, not what moved it. There's no decomposition of new vs expansion, no cohort retention, no lost-reason breakdown, no NRR — just a topline number.

This app is the missing analytics layer for Pipedrive Subscriptions / Recurring Products.

What you get

In-deal sidebar panel with customer-level MRR context
Persistent floating dashboard for org-wide analytics
5-component MRR waterfall — new, expansion, contraction, churn, reactivation
Cohort retention heatmap by acquisition month
NRR, GRR, and reactivation rate
Lost-reason segmentation of churn
Multi-currency aggregation to one reporting currency
One-click PDF export for board decks

Requirements

Pipedrive Growth plan or higher (Recurring Products must be enabled).

Data and privacy

Your CRM records are read-only: the app never creates, edits, or deletes deals, products, or other business records. The only write-capable permission is webhook management, used solely to register and remove change notifications that keep reports current.

Deals and products are fetched on demand and held in a short-lived per-user cache that auto-expires. OAuth tokens, cached data, and dashboard preferences are deleted promptly on uninstall. Your data is never sold or shared with advertising networks.

Features

Panels

Instantly see and interact with MRR & Subscription Reports for Pipedrive as you dive into the details of your deals/contacts in Pipedrive.

MRR Reports

Locations:deal details

Current MRR contribution for this customer

Quick access

Easily access MRR & Subscription Reports for Pipedrive and their customized floating window anywhere in Pipedrive via the top bar.

MRR Reports Dashboard

Locations:Top bar

Real-time MRR, waterfall, and cohort retention — persistent across Pipedrive

Installation instructions

Pipedrive shows you total subscription revenue. This app shows you why it changed.

MRR & Subscription Reports is subscription-revenue analytics for Pipedrive. CRM records stay read-only; webhook management only keeps reports current.

What you get

MRR snapshots with a 5-component waterfall: new, expansion, contraction, churn, reactivation
Cohort retention curves by acquisition month
NRR / GRR / reactivation metrics
Lost-reason segmentation of churn

Before you start

You need Pipedrive Growth plan or higher (Recurring Products are not available on Lite). MRR is read from recurring products attached to deals marked Won; deals without recurring products, or not yet Won, won't contribute MRR.

Install

Find MRR & Subscription Reports in the Pipedrive Marketplace and click Install.
Approve read-only access to deals, products, and user data, plus webhook management used only for change notifications.
Create recurring products in Pipedrive, attach them to deals, and mark closed subscriptions as Won.

After install

Open any deal to see that customer's current MRR in the app's deal panel, or open the dashboard for the full waterfall, cohort retention heatmap, and NRR / GRR metrics. No CSV import or manual sync — your deals sync automatically and stay current.

Questions? Email [email protected].