Plan events, capture leads, share digital business cards, and measure event performance from a single platform.

Pana Events is an event intelligence, event management, and event ROI platform that helps sales and marketing teams plan, execute, and measure in-person events from a single workspace.

Whether you're sponsoring an industry conference, exhibiting at a trade show, attending a networking event, or hosting your own event, Pana Events helps teams organize event activities, capture leads, share digital business cards, and track event performance throughout the event lifecycle.

Using the Pana Events mobile app, teams can capture leads by scanning event badges, business cards, or manually adding contact information while on the event floor. Leads can be organized with notes and managed alongside other event activities within the platform.

By connecting your Pipedrive workspace via the web application, Pana Events enables two-way synchronization between both platforms. Newly captured leads can be instantly pushed to Pipedrive, existing contacts can also be imported into Pana Events.

Key capabilities of Pana Events:

• Event planning and management
• Event lead capture
• Digital business cards
• Two-way synchronization with Pipedrive
• Event reporting and ROI tracking

With Pana Events, businesses can manage every stage of their event workflow from one platform.

Step-by-step guide to integrating your Pana Events account with Pipedrive CRM

1. Sign in to your Pana Events workspace via web.
2. Navigate to Settings → Integrations.
3. Select Pipedrive under CRM and click on Connect.
4. Sign in to Pipedrive and approve the requested permissions.
5. You return to Pana Events automatically when connection succeeds.

Once connected, Pana Events enables two-way synchronization between your workspace and Pipedrive.

How to sync contacts from Pipedrive to Pana Events:

1. Click Sync Contacts and choose which event your contacts should be attached to from the dropdown.
2. Your contacts are then automatically imported to Pana Events under the Leads tab.

How to push leads from Pana Events to Pipedrive:

1. Open the Leads tab and use Push to Pipedrive to send any lead to Pipedrive (or select several for bulk push).
2. You can find the pushed leads under "Contacts" in Pipedrive.

Note: At present, you can integrate Pana Events with your Pipedrive account only via web. After integrating, however, the connection is functional on both web and iOS and Android apps.