Selma is your AI-driven SDR that handles prospecting, outreach, and lead qualification. Connect to Pipedrive to sync contacts, companies, and deals.

Selma is an AI-powered sales development platform that automates prospecting, outreach, and lead qualification. The Pipedrive integration ensures that your existing CRM data is respected throughout the outreach process by automatically syncing blocked contacts and organizations. How it works When you connect Pipedrive to Selma, the integration reads your CRM data to identify contacts and organizations that should be excluded from automated outreach. This prevents Selma from reaching out to companies you already have a relationship with, prospects that are already in your pipeline, or contacts you have explicitly marked as off-limits.

Key features

• Read-only integration, Selma only reads from Pipedrive and never modifies your CRM data
• Automatic sync every 60 minutes to keep your block list up to date
• Flexible blocking rules based on Companies, Contacts, Deals, and Leads
• Configure suppression rules using OR or AND logic across entity types
• One-click setup from Selma's Connected Apps settings

Why use this integration?

Without CRM-aware blocking, automated outreach tools risk contacting prospects your sales team is already working. By connecting Pipedrive, Selma automatically respects your pipeline and avoids embarrassing double-outreach or contacting closed accounts. Set it up once and your block list stays current, no manual maintenance needed.

To connect Selma AI with Pipedrive, you need to set up the integration from within your Selma AI account:

Step 1: Sign up or log in to Selma AI Visit app.selma.ai and create an account or log in if you're already a user.

Step 2: Navigate to Connected Apps In your Selma AI dashboard, go to Settings → Connected Apps

Step 3: Click "Connect Pipedrive" You'll be redirected to Pipedrive to authorize the connection. Review the permissions and click "Allow and Install".

Step 4: Configure your settings Once connected, customize your sync preferences, automation rules, and lead qualification settings in Selma AI.

Why install through Selma AI? By connecting through Selma AI, you get full control over your integration settings and can manage multiple data sources from one place.

Get started: Visit app.selma.ai/signup to begin