Automate and optimize email marketing using Mailchimp sync

This Beta integration helps to sync contacts automatically – both ways – between Pipedrive and Mailchimp via the following flows:

• Pipedrive → Mailchimp: When a deal reaches a selected pipeline stage, the related contact is added or updated in a Mailchimp audience (and optionally tagged to trigger automation).
• Mailchimp → Pipedrive: When a contact is added to a Mailchimp audience, a matching contact is created or updated in Pipedrive.

What’s included today

• Two-way sync of name and email between Pipedrive and Mailchimp with the workflows above
• Basic tag creation in Mailchimp for segmentation
• Simple setup in just a few clicks

What’s not included yet

This is an early-stage integration. Please note the following features are not yet available:

• Full field mapping (e.g., label/tag, phone, organization, custom fields)
• Advanced triggers for more complex automations
• Campaign engagement data (opens, clicks, unsubscribes)

Who is this integration for?

It is best suited for Pipedrive users who want a fast, simple way to trigger Mailchimp automations or add new contacts without manual CSV exports.

Roadmap

We’re actively expanding capabilities. Expect more fields, triggers and syncing transparency features in upcoming releases.

Beta heads-up: If the current flows work for you, install now. If you spot gaps, tell us in this 1-minute feedback form ↗.

Install and connect Pipedrive with Mailchimp

1. Create your Mailchimp account if you don’t have one.
2. Click Install to start.
3. Review and confirm connection authorization in Pipedrive.
4. Once redirected to the app page, click Connect Mailchimp.
5. Log in to Mailchimp account if needed.
6. Follow the steps prompted by Mailchimp.
7. Wait until you’re redirected back to Pipedrive.

Mailchimp to Pipedrive sync

1. Click '+ Flow' and choose 'Contact is added to a Mailchimp audience'.
2. Select the Mailchimp audience you want to pull new contacts from into Pipedrive.
3. Save and activate the flow.

Pipedrive to Mailchimp sync

1. Click '+ Flow' and choose 'Deal reaches the selected pipeline stage'.
2. Select the pipeline stage and Mailchimp audience.
3. Optionally, enter a tag to trigger automation in Mailchimp.
4. Consent to create subscribed Mailchimp contacts.
5. Save and activate the flow.