Automatically import information from Google Analytics to Pipedrive

Most marketing teams can't answer a simple question: which campaigns, ads, and keywords are actually closing deals? GA Connector bridges Google Analytics and your Pipedrive CRM so you can see exactly where each lead came from and which sources drive revenue.

For every lead and deal in Pipedrive, GA Connector captures UTM parameters, first-click and last-click attribution, GA4 data, and marketing source automatically. See which channel, campaign, keyword, ad, and landing page generated each contact, directly in Pipedrive.

What you'll see in Pipedrive for each lead and deal:

• First-click and last-click attribution (channel, source, campaign, keyword, ad content, landing page)
• UTM parameters (source, medium, campaign, term, content)
• GA4 data (Client ID, Session ID, Measurement ID, GCLID)
• Visitor details (location, device, browser, pages visited, time on site)

1. Add the GA Connector tracking script to your website
2. Click "Authorize" to connect GA Connector to your Pipedrive account — custom fields are created automatically