A sales data platform built into your CRM
A sales data platform is the part of your CRM that lets you shape exactly what sales data you track with custom fields, instead of relying on generic, one-size-fits-all defaults.
Pipedrive keeps that data structure inside your CRM. It is not a separate platform to buy or a full customer data platform.
Capture the information your team actually uses. Keep pipelines focused on relevant data. Use that structured data in reports so managers can make sales decisions with more confidence.
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What is a sales data platform?
A sales data platform helps you customize your sales data to fit your business instead of relying on generic fields.
It keeps pipelines focused on what matters by giving teams a consistent way to capture and organize relevant information.
For teams comparing the best platform for sales data analytics, that structure makes reporting more useful because the data reflects how they actually sell.
That clarity gives managers more confidence in the sales data they use to make decisions.
Explore Pipedrive’s sales CRM.
Shape your own data with custom fields
Every sales process depends on different information, so your CRM should reflect what your team needs to track.
Pipedrive custom fields let you add business-specific data to deals, people, organizations, products and projects.
For example, a sales team could track each deal’s budget range, renewal date or industry vertical.
That flexibility means your team can work with a CRM that fits how you sell, rather than adapting your process to generic fields.
Learn more about creating a custom field.
Do you need a full customer data platform?
A customer data platform unifies data across marketing, sales and support for organizations with complex, multi-channel data needs.
Most small and mid-sized sales teams don’t need that level of infrastructure to organize data they use every day.
Pipedrive custom fields let you structure that information inside your CRM without adding another platform to manage.
That keeps your sales setups simpler and reduces the burden of maintaining another system.
Learn more about Pipedrive’s fully customizable CRM.
Keep pipelines and reports focused on what matters
Growing teams can lose consistency when reps track different information or when reports are filled with fields that do not matter.
Custom fields standardize the pipeline data everyone captures as the business grows.
Pipedrive Insights uses that custom-field data directly in reports, so managers can compare performance without exporting it to another system.
That consistency gives leaders more control over how the team works and keeps everyone aligned around the same sales data.
Learn more about reporting on your custom data.
Over 500+ integrations
Expand the capabilities of Pipedrive with hundreds of apps and integrations
How Inkwell and The Pitch turned custom sales data into scalable growth
As lead volume grew, spreadsheets made it harder for Inkwell and The Pitch to keep its sales data organized.
With Pipedrive custom fields, the team tracked eight lead sources and filtered out contacts that did not belong in its sales pipeline.
This clear data structure supported reporting and helped the business maintain an average annual growth rate of 32% over five years while tripling its revenue since 2020.
“I’ve saved a lot of time, simply by virtue of the fact that you’ve got all the leads in one place.”
