LeadBooster add-on

Get more leads on any Pipedrive plan

LeadBooster is Pipedrive’s powerful and easy to use lead generation tool. Capture high-quality inbound and outbound leads before they drift elsewhere. Add LeadBooster to any Pipedrive CRM plan from $32.50 per month per company.

Set up LeadBooster

Try it free for 14 days, from $32.50 per month afterward

LeadBooster add-on includes:


Engage website visitors 24/7 and route leads to sales reps

Live Chat

Delight leads by seamlessly swapping between chatbots and live chat


Source quality leads from a database of over 400 million profiles

Web Forms

Embed and share forms and surveys to capture and store new leads with ease


Pipedrive’s Chatbot acts as a tireless team member who instantly engages your website visitors 24/7. Customize how it looks, the questions it asks and how it replies. Tailor questions on different web pages, and depending on visitors’ answers, qualify them immediately or route them to an available sales rep.

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Live Chat

Have available sales reps add a human touch when needed – from anywhere. They can seamlessly pick up conversations started by a Chatbot using the Pipedrive web or mobile app. If your team ever gets too busy, your Chatbot steps in so no leads slip away.

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Pluck your next new lead from a global database of over 400 million profiles and 10 million companies. Identify the personas of your target customers using filters like job title, location and industry, then reveal the contact data of your best matches.

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Web Forms

Give your inbound leads an easy and reliable way to share their contact information with you. LeadBooster’s Web Forms are intuitive to build yet highly customizable. Simply share or embed them as forms or surveys on your website and watch the new leads roll in.

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Delight leads with end-to-end customer experiences

Impressing people from initial contact to post-sales is key to building a customer experience worth raving about.

Today’s customer expects an efficient and personalized buyer journey, from brand awareness to conversion and beyond. Achieve this goal with a CRM and lead generation business tool that streamlines your processes and helps turn casual inquiries into loyal customers.

Pipedrive’s B2B lead-generation software empowers you to excite people with:

  • Easy setup. Simplify the form creation process with Pipedrive’s Web Forms builder. Use custom fields to build online forms and calls to action (CTAs) unique to your brand.

  • Shorter user journeys. Share lead magnets across all channels, including LinkedIn and other social media platforms. Eliminate drop-offs by giving people quick access to your teams and the information they need.

  • Knowledgeable chatbots. Tailor your chatbots across landing pages and customize how they reply to inquiries. Route leads to active sales reps when human interaction is necessary.

  • CRM integration. Integrate purchases and deal stage updates directly with your CRM. Provide real-time notifications for sales teams to keep everyone on the same page.

  • Lead scoring. Stop wasting time on non-committal leads. Gauge purchase intent with form data analysis and prioritize outreach efforts accordingly.

  • Cloud sharing. Allow anyone in your team to access new form submissions and take appropriate action. Keep warm leads engaged with quick replies from fully informed reps.

  • Reports and insights. Take advantage of overview and granular reporting to identify broken sales processes, opportunities and cold leads. Regularly review and improve your lead-generation campaigns to drive more leads into your sales funnel.

  • Marketing automation. Enable your marketing team to build optimized, relevant outreach campaigns and target leads using LeadBooster’s lead segmentation and importing functions.

Track all types of leads

Marketing qualified leads

A contact who has engaged with your marketing efforts but isn’t ready for a sales conversation yet.

Sales qualified leads (SQL)

A contact who is further along the sales cycle and considering becoming a paying customer.

Product qualified leads

A trial or freemium user who has used your product and is considering becoming a paying customer.

Service qualified leads

A contact who has indicated to your customer success team they are ready to become a paying customer or upgrade.

Give your reps lead generation superpowers

Customize your web forms

Empower reps to collect the information they need. Generate lead data you can act on with LeadBooster’s custom fields and web form designer.

Segment newly qualified leads

Have data automatically imported to your CRM whenever your leads submit web forms. Then, segment leads with custom filters and devise an outreach strategy.

Capture leads from anywhere

Embed forms and pop-ups onto your website, forward them to contacts and share on social networks to direct the hottest leads to your lead management system.

Pair Chatbot with Live Chat

Get Chatbot and Live Chat working in harmony to keep leads engaged. Chatbot will engage new leads and direct them to reps who can reroute them back when necessary.

Centralize lead data

Create a true north of customer data collected from various channels with LeadBooster. Cloud sharing keeps your entire team in the loop in real time.

Book sales meetings

Connect Chatbot and Live Chat with Pipedrive’s Scheduler tool to schedule meetings in a click and automatically update your reps’ calendars.

Save time and effort with AI lead generation

Save time and effort with AI lead generation

AI lead generation helps reps find and interact with high-quality leads at the click of a button.

Prospector’s AI engine scours its database of 400 million profiles to find contacts that best match your ideal customer persona. It also updates and verifies up to 800,000 profiles every day to ensure you’re working with the most current information.

Use Prospector to find and vet the best leads for your business. With all the time saved, your human reps can concentrate on building lasting relationships that drive revenue.

Track your lead activity for complete oversight

Fully customizable reports

Custom CRM fields make tracking lead activity a breeze.

Get insights on sales cycle duration, win rates and loss patterns with deal reporting. Use lead reports to see where yours are coming from and which are most likely to convert.

Interactive dashboards

Pipedrive’s beautiful dashboard designs take the monotony out of lead gen KPI supervision.

Interactive data organization lets you quickly view and share your business’s critical metrics. Make smarter sales decisions with clearly visualized lead information.

Goal setting

Establish individual, team and company-wide goals and track progress using our interactive dashboards.

Add and monitor assignees, sales cycles, durations and expected outcomes and measure performance against goals with ease.

How LeadBooster can increase conversion rates and fill sales pipelines

How we use LeadBooster to achieve a 30% conversion rate

Our very own sales team was missing out on sales opportunities. They were losing time manually entering details and answering misdirected support requests.

Since deploying Chatbot, the team can now respond to more leads in less time. Chatbot sends customers to the relevant support team, and now we have over 1,000 leads in our Leads Inbox.

“Implementing Chatbot has helped us to focus on calls and demos to customers during their free trial period and also avoid losing that opportunity.”

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Lead generation software FAQs

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