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The State of Sales and Marketing 2025:
Download the free report

Download the sixth edition of our free report to learn how sales and marketing professionals are navigating a time of rapid change. From shifting work models to AI adoption and employee well-being, we uncover the strategies and challenges shaping business performance in 2025.

What’s in the report?

  • The key trends affecting sales and marketing professionals

  • What’s helping (or hindering) goal achievement and job satisfaction

  • How AI is changing workflows and team structures

  • Insights from 1,000+ global respondents across startups, SMBs and large companies

Your data is processed according to our privacy notice. You may unsubscribe at any time.

Key findings from the report

75% of professionals are working more hours than planned. Yet performance is falling short.

84% of salespeople and marketers are satisfied with their employers. They value soft factors most.

74% of AI adopters say it increases productivity. Half report overall performance improvements.

Sales and marketing teams are navigating a period of transformation, balancing productivity, performance expectations, evolving work environments and rapid technological change. Flexibility, meaningful AI integration and a focus on employee well-being and development will be key to success in the coming years. We hope the insights in this report spark new ideas and motivate you to tap into the power of AI and cutting-edge technology to drive your business success.
PC

Paulo CunhaCEO, Pipedrive

About the report

Our global survey captures the first-hand views of 1,060 professionals across 82 countries.

Now in its sixth edition, the report offers a grounded look at how salespeople,
marketers and business leaders cope with economic pressure, workplace change and new technologies.

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Full access. No credit card required.