Outbound sales software built into the CRM your reps already use
Most outbound sales software runs prospecting in one tool and the pipeline in another. Reps switch tabs to find a lead, switch again to log a call and switch back to update the deal.
Pipedrive builds outbound sales software into the CRM your reps already use so that a new lead, a scheduled call and a closed deal are never more than one click apart.
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What is outbound sales software?
Outbound sales software automates repetitive prospecting work, so that no human touch is required. The software finds contacts, sequences outreach across email and calls and logs each touch against the right deal. The category is also referred to as outbound software or outbound email software when the focus is on cold emails.
Pipedrive isn't a standalone tool for data enrichment, email sending or all-in-one outreach. Outbound tools connect to Pipedrive's Sales platform, and Pipedrive handles a growing share of the outbound work on its own.
Who is this for?
Small sales teams needing real prospecting and sequencing, not a CRM to log activity in after the fact
Founders and early sales hires running outbound themselves before budget exists for a dedicated point solution
Teams already stretched across tools that are looking for fewer logins, not more
Built for outbound, not bolted on
Every strong outbound motion needs the same four things: the right contacts, consistent follow-up, a way to call and clear visibility into what’s working. Here’s how Pipedrive covers each one inside the CRM your team is already familiar with.
How Pipedrive compares to other outbound sales tools
- Apollo: An all-in-one contact database, sequencing and dialer bundled into a single subscription.
- Outplay: Deep multichannel sequencing and AI coaching, built for dedicated sales engagement teams.
- Instantly: High-volume cold email software focused on deliverability and mailbox warm-up.
- ZoomInfo Sales: Large-scale contact data and intent signals for enterprise teams prospecting at volume.
- Pipedrive: Real outbound capability built into the CRM your team already runs everything else through, not a separate platform to manage.
In practice, teams running high-volume outbound often pair Pipedrive with a dedicated sourcing or sending tool. Pairing the two is a legitimate setup, not a workaround.
Pipedrive’s own automations and Prospector cover sourcing and sequencing well for most small teams. Heavier senders may still want a dedicated deliverability tool alongside Pipedrive.
Klenty published a case study on its Pipedrive integration. The company’s own sales team reported reaching twice the number of leads per day after automating outreach and follow-up between the two platforms.