Recognition comes as AI and automation increasingly reshape how growing sales teams manage everyday workflows
New York, August 19, 2026 – Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, today announced that it has been named to the 2026 Constellation ShortList™ for Sales Force Automation. The shortlist identifies technology vendors and service providers that meet the requirements of key transformation initiatives for early adopters and fast-follower organizations.
Constellation Research evaluates Sales Force Automation (SFA) solutions against criteria that include ease of use, AI and machine learning capabilities for forecasting, and the ability to create customized workflows without coding.
As sales processes become increasingly automated and data-driven, usability remains an important part of realizing the value of those technologies. Pipedrive combines visual pipeline management with workflow automation and AI-powered sales intelligence to help growing teams manage repetitive work, identify priorities and maintain visibility across their sales processes.
“Sales force automation only creates value when people actually use it. As the technology becomes more sophisticated, the experience for salespeople should become simpler, not more complicated,” said Joe Futty, Chief Product & Technology Officer at Pipedrive. “Our philosophy is that automation should work quietly in the background, handling routine tasks, analyzing information and surfacing what deserves attention while salespeople remain focused on the judgment, relationships and conversations that move business forward. Being included in the Constellation ShortList is meaningful recognition of the direction we continue to pursue: making increasingly powerful technology easier for growing businesses to put to work.”
Pipedrive continues to expand automation and AI capabilities across everyday sales workflows, including tools that help teams prioritize opportunities, identify next steps and reduce manual administration. These capabilities build on Pipedrive’s pipeline-first approach, which gives sales teams a visual and structured way to manage deals from initial opportunity through close.
Customer-reported outcomes point to the impact of reducing friction throughout the sales process. Businesses using Pipedrive report closing deals 47% faster, achieving a 20% higher average value of won deals and winning 2.7 times more deals.
“The push for business transformation via digital and AI has never been greater,” said R “Ray” Wang, CEO and founder at Constellation Research. “In the Age of AI, organizations seek to achieve exponential efficiency with their technology investments. The ShortList provides a jump start in their transformation journey.”
Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation and streamline business processes. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research. The portfolio is updated at least once per year as the analyst team deems necessary based on market conditions.
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About Pipedrive
Founded in 2010, Pipedrive is the easy, intelligent CRM loved by growing sales teams at small and medium-sized businesses. Intuitive by design, the platform gives businesses complete visibility into their sales pipeline and acts as a single, trusted source for customer and deal data. Pipedrive operates like a virtual team behind every salesperson by automating manual workflows, recommending next-best actions and keeping deals moving. Today, more than 105,000 companies across 180+ countries use Pipedrive to accelerate growth. Headquartered in New York, the company is backed by the majority shareholder, Vista Equity Partners, alongside other leading global technology investors. Learn more at www.pipedrive.com.
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