New York, September 4, 2025 – Pipedrive, the easy and effective sales CRM for small businesses, has been recognized as one of Estonia’s most attractive employers, according to the annual employer brand survey conducted by Instar, an employer branding agency established in 2007. In the 2025 rankings, Pipedrive was named the 5th most attractive employer among IT students and 8th among experienced employees in Estonia.
“It’s always an honor to be recognized in a survey where the voices of students and professionals carry so much weight,” said Eva-Liisa Šmarjova, Talent Brand Manager at Pipedrive. “We believe at Pipedrive that building a great place to work isn’t just about perks or policies, it’s about creating an environment where people feel trusted, valued and inspired to grow. We’re especially proud that this recognition comes from both up-and-coming talent and experienced professionals. It shows that our culture resonates across generations. These results reflect the heart of who we are: a team of people who care deeply about what we build, how we work together and the kind of impact we want to have in the world.”
Pipedrive employs over 800 people globally, with half of them working in Tallinn and Tartu, the company’s two offices in Estonia. The company’s diverse workforce represents 50+ nationalities, with women comprising 44% of the team. Pipedrive’s focus on creating an inclusive and engaging work environment combined with learning opportunities, flexible ways of working and a people-first mindset has made it one of Estonia’s most recognized tech employers over the years.
The Instar survey, now in its 15th year, is one of the most comprehensive employer reputation studies in Estonia. The survey gathered insights from around 7,000 participants, including students, vocational school students, and seasoned professionals. The survey, which took place from March to May 2025, analyzed job expectations and employer reputation across a wide range of industries, including IT, economics, logistics, construction, and more. Pipedrive was named the 5th most attractive employer among IT students out of 322 companies and 8th among experienced employees out of 479 companies.
About Pipedrive
Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, and DTCP. Learn more at www.pipedrive.com.
Press contact:
[email protected]
