New York – March 31, 2021 – Salespanel, a marketing technology software, launched a free eBook ‘Zero Communication Alignment’ that contains a blueprint to real-time sales and marketing alignment along with stories from SMBs which can help businesses connect sales and marketing efforts directly to revenue. The book also contains insights from Krishna Panicker, VP of Product at Pipedrive.
“Historically, CRM and marketing tools have been separate tools used independently by sales and marketing teams, respectively, but they actually both fit into the larger revenue cycle and need to be considered in tandem to help customers hit their revenue targets,” said Panicker. “Pipedrive’s goal has always been larger than just collecting data; we know the value of connecting data for marketeers and sales professionals to provide a comprehensive customer-centric view. We’re helping Sales and Marketing connect their data, improve transparency and get an end-to-end view of their revenue cycle.”
The eBook contains:
- A blueprint to identify misalignment and automate real-time information transfer between sales and marketing that helps sales close more details and marketing engage customers better.
- A universal workflow that is compatible with your existing sales and marketing tools and CRM.
- Insights from industry experts.
- Industry reports and data on sales and marketing alignment.
- Real-life examples and strategies of alignment shared by SMBs.
The eBook is authored by Nilangan Ray, Head of Marketing at Salespanel. “Often Sales and Marketing collaboration would focus on data and information exchange while idea generation and innovation that can directly impact the bottom line takes a backseat. This book lays out a process where real-time data exchange is automated while sales and marketing collaboration focuses on the bigger picture,” said Ray.
Salespanel’s integration, listed on Pipedrive Marketplace of more than 260 apps, helps marketing teams bring crucial marketing data to Pipedrive in real-time and also fetch sales data for personalized nurturing and lead segmentation.
Salespanel is a lead generation, tracking, and qualification software that helps marketing teams capture leads, aggregate and track them and qualify them for marketing enablement and CRM sync.
Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson's point of view. Today, Pipedrive is used by sales teams at more than 95,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and in the US. The company is backed by a majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners. Learn more at www.pipedrive.com.