Recognized for excellence in supporting small businesses with easy-to-use sales CRM
New York, July 22, 2025 – Pipedrive, the easy and effective sales CRM for small businesses, today announced it was named a finalist in the 2025 SaaS Awards in the category Best SaaS Product for Small Business/SMEs. The SaaS Awards celebrate the best software solutions worldwide, highlighting companies that drive innovation, deliver impact, and empower organizations of all sizes.
“This recognition is a big thank you to our customers who inspire us every day to keep building simple, effective tools that help small businesses achieve big results. And of course, none of this would be possible without our amazing team, whose dedication and passion make Pipedrive what it is today,” said Viktoria Ruubel, Chief Product Officer at Pipedrive.
Pipedrive has recently rolled out several new product updates to help sales teams prospect smarter, work together more easily, and scale with less effort.
The biggest launch is Pulse, a smart prospecting toolkit that cuts through the noise and helps salespeople focus on the leads that matter most. Pulse brings together data enrichment, lead scoring, nurturing, and a personalized sales feed, giving teams a clear picture of where to spend their time. “Pulse is like having a co-pilot for your entire sales workflow,” added Viktoria Ruubel. “It helps sales teams focus on the right prospects, take the right actions at the right time, and ultimately close more with less effort.”
On top of that, Pipedrive introduced two new enhancements to boost productivity. Team Inbox centralizes shared email communication into one collaborative workspace, while branched automations let users create smarter, condition-based workflows to personalize customer journeys and streamline follow-ups. Together, these features reduce repetitive tasks and make collaboration seamless, so sales teams can spend more time building relationships and closing deals.
CEO of The Cloud Awards, James Williams, said: "Since the first edition of The SaaS Awards in 2016 we've seen a number of trends rise, pass, and evolve. Today's product-led, flexible, AI-driven SaaS landscape has evolved from the sales-led, horizontal SaaS world of ten years ago. The democratization effect of AI has made it much harder, though not impossible, for SaaS vendors to rely on features or functionality to help them stand out from the crowd. Investment in customer success, loyalty, and retention appears to be the key to driving further innovation in the industry.”
About Pipedrive
Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners and Bessemer Venture Partners, Insight Partners, Atomico and DTCP. Learn more at www.pipedrive.com.
About the Cloud Awards
The Cloud Awards is an international program that has been recognizing and honoring industry leaders, innovators and organizational transformation in cloud computing since 2011. The Cloud Awards comprises five award programs, each uniquely celebrating success across cloud computing, software-as-a-service (SaaS), cloud security, artificial intelligence (AI), and financial technologies (FinTech). The SaaS Awards focuses on recognizing excellence and innovation in software solutions.
Press contact:
[email protected]
