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Pipedrive named the “Easiest to Use” CRM by The Motley Fool

Selected among the top 3 CRMs for small businesses, Pipedrive outranked the largest players in the CRM space.

New York, March 9, 2023 - Pipedrive, the easy and effective sales CRM for small businesses, has been named the “Easiest to Use” CRM software by The Ascent, a Motley Fool company that provides small businesses with unbiased, data-driven analysis, advice, and reviews on finance and technology.

The Ascent refers to Pipedrive as a tool suitable for small teams who want to generate and organize leads or improve their sales process. “Pipedrive is economically priced, ridiculously easy to use, and is made by sales experts, for sales experts. If you want to invigorate your lead generation and sales flow from top to bottom, then Pipedrive can be a smart investment. Just about any small business owner who generates leads, closes deals, or sells services could make wise utilization of Pipedrive,” the review states.

“We are humbled and excited about this acknowledgment. I fully agree with Steve Jobs’ statement that the ‘Easiest to Use’ award is in many ways the most significant,” said Shaun Shirazian, Chief Product Officer at Pipedrive. "Software can only be truly useful if it is easy to use and intuitive, ensuring that users are able to seamlessly navigate its features and maximize its benefits. That is why Pipedrive is committed to providing a simple and efficient sales CRM that empowers small businesses to grow and succeed."

In 2023, Pipedrive is planning several updates to its sales CRM, centered around ease of use. Most are focused on tailoring and customization capabilities to match the buyers’ journey.

The product roadmap includes updates that allow:

  • Easier management of busy pipelines with flexible customizations, sorting and deal grouping.

  • Pipeline-specific fields, field permissions and quicker navigation to improve team focus.

  • Automatic field formulas and data validation that save time.

  • Enhanced products (services) inventory management.

The review was authored by a small business expert Tom Rayner, who has 15 years of first-hand experience using and recommending CRM tools and applications. A full review can be found here: www.fool.com/the-ascent/small-business/crm/


About Pipedrive
Founded in 2010, Pipedrive is the global sales-first CRM and intelligent revenue management platform for small businesses. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, Bessemer Venture Partners, Insight Partners, Atomico, and DTCP. Learn more at www.pipedrive.com.

Press contacts:
Mariliis Beger
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