Pipedrive shares know-how on how to enter and scale in the German market

New York - 12 August 2020 - Pipedrive, the leading CRM for sales teams, has launched a new webinar series “Lead the Way” with Scandinavian fintech Pleo and German media outlet t3n, focusing on leadership topics especially for the German market. The first webinar in German will discuss best practices and recommendations when entering and scaling international businesses in Germany.

Pipedrive has been active in Germany for a few years now and today the company is a leading CRM software provider in the market serving sales teams in all major industries.

Michael Schrezenmaier, acting CMO at Pipedrive, said that Pipedrive’s key to success in the German market has been a strong, fully-localized global product. “Our learnings from Pipedrive regarding market entry were clearly to have strong localization expertise in-house. Pipedrive has its own localization team with native speakers providing a tailored and localized experience for each market, but with a strong focus on Germany.”

According to Schrezenmaier, Pipedrive’s strength has been also including Germans in the marketing and sales teams, as they understand the local market the best and can give insights about the market, consumer preferences and business dynamics that only natives know. “We have learned that we need to have dedicated resources in the country to be even closer to our German-speaking customer base, so we might have some exciting news there in the coming months.”

The webinar will be held on Thursday, August 13 at 3pm (CET). The discussants will be Anke Drewicke, the Head of Marketing Germany at Peloton, an exercise equipment company streaming fitness classes live and on-demand, and Andre Reimers, Sales Manager Germany at Pleo, a business expenses solution. Michael Schrezenmaier, Acting CMO at Pipedrive, will be rounding out the panel and providing insights on Pipedrive’s entry to the German market.

To register, visit https://app.livestorm.co/pipedrive/strategien-fuer-den-markteintritt

Sales teams can share ideas before and after the webinar in a special section on Pipedrive’s community forum, an online forum for German-speaking sales and marketing professionals.

Pipedrive is a top-rated CRM that has won a number of awards. It has been recognized as the easiest to use CRM by Motley Fool, ranked #1 by Software Reviews and #2 by the U.S. News & World Report "Best CRM Software in 2020". Pipedrive is also rated as one of the most popular CRMs with its users.

Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson's point of view. Today, Pipedrive is used by sales teams at more than 90,000 companies worldwide. Pipedrive is headquartered in New York, has an office in Florida, and many across Europe. The company is backed by Bessemer Venture Partners, Insight Partners, Atomico, Deutsche Telekom Capital Partners, and Rembrandt Venture Partners. Learn more at www.pipedrive.com.

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Mariliis Beger
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