New York, March 3, 2026 – Pipedrive, the easy and effective sales CRM for small businesses, today announced the appointment of two senior leaders to support the company’s continued product development and AI-native CRM strategy. Maiko Senda joins as VP of Design within the R&D organization and Sarah Jewkes joins as VP of Analytics within the Data & Intelligence organization. These appointments reinforce Pipedrive’s commitment to building intuitive, intelligent and customer-centric experiences as it advances toward its next phase of product innovation.
“The future of CRM is intelligent, contextual and deeply human. Delivering on that requires excellence in both how intelligence is experienced and how it is powered. The next generation of CRM won’t be defined by more features, but by better judgment, knowing what to surface, when to act and how to guide teams toward smarter outcomes. That’s why I’m happy to welcome Maiko and Sarah to the team. Maiko brings the ability to shape systems into experiences people trust and enjoy using, while Sarah leads the discipline to ensure our decisions are rooted in meaningful and measurable understanding,” said Joe Futty, CPTO at Pipedrive.
Maiko Senda brings extensive experience building and scaling design organizations at the intersection of product, brand and technology. Most recently, she served as VP, Head of Design & Research at Miro. Prior to that, she held senior design leadership roles at Instagram, where she led Web3 and Creator Strategy initiatives, and at Meta as Head of Product Design for Ray-Ban Stories Smart Glasses.
At Pipedrive, Senda will shape the design vision for the company’s AI-native product direction and the next evolution of Pipedrive CRM. Her focus will be on ensuring that intelligence and automation are seamlessly embedded into customer experiences, transforming advanced technology into intuitive, human-centered solutions.
Sarah Jewkes brings 20 years of experience in analytics leadership across retail and travel industries. Most recently, she led Insights & Analytics at Dunelm, one of UK’s largest homeware retailers. Before that, she spent nine years at Expedia Group, where she rose to Senior Director of Marketing Analytics, supporting multiple global brands. Earlier in her career, she held analytical roles at Tesco and holds degrees in mathematics &physics and operational research.
At Pipedrive, Jewkes will focus on strengthening how the company transforms data into insight and insight into measurable business impact. Her leadership will drive more consistent, trusted and actionable decision-making across product, customer and commercial functions.
About Pipedrive
Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico and DTCP. Learn more at www.pipedrive.com.
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