How to qualify marketing leads and define MQLs

Marketing qualified lead: a practical guide for SMBs

Learn the meaning of MQLs, how to qualify marketing leads, improve lead quality and use tools like Pipedrive to move more prospects through your funnel.

10 reliable ways to delight the customer and amplify customer loyalty

Take customer satisfaction to the next level. Here are 10 ways to delight your customer with examples of companies who are doing it successfully.

How to Create an Automated Lead Nurturing Workflow that Converts Visitors

Nurturing new subscribers means assisting them through the sales funnel and email marketing automation is the perfect tool for this.

A beginner’s guide to common marketing abbreviations

Digital marketers have a unique industry lingo. Here are the most common marketing abbreviations that beginners need to know.

The ultimate guide to small business marketing: Strategies to boost your brand

Discover small business marketing strategies that amplify your brand. These low-cost marketing tips will supercharge your strategy and drive revenue.

How to run email blast campaigns that actually work

Email blast campaigns can be effective, but they’re often associated with spam. Find out how to send email blasts your list will actually want to receive.

Marketing: Must-read

The best U.S. cities and regions for marketing careers in 2024

What does an email marketing specialist do?

11 effective ecommerce email marketing tips

Improve your skills with these email marketing courses

7 business introduction email samples and templates to land new clients

Boost the success of your business introduction emails with this guide on how to approach and win over your new sales leads, including samples and templates.

Email deliverability: Your go-to guide for best practices

A guide to best email deliverability practices, including how to increase engagement, verify and authenticate domains and boost sender reputation.

Email lists: Why they’re so powerful and how to build one

Have you ever asked yourself “What is an email list exactly and how does it work?” The answer is pretty simple and, once you understand the topic, you will be able to build an email list of your own. Here is our guide to email lists.

Tips to avoid email abuse and improve your deliverability

No one wants their emails to be marked as spam. Learn how to avoid email abuse and increase your deliverability to get your message to your audience.

8 easy steps to creating and managing a successful email campaign

Successful email marketing is an ongoing process, not a one-off task. Follow these step-by-step instructions to create and manage an effective campaign.

How to use an email timer for better campaign results (with 7 examples)

Email timers can boost sales, sign-ups and inquiries. Learn how to implement email countdown timers for more clicks and conversions.

How to use email generators in your email marketing

Writing sales and marketing emails takes time but the right tools can speed up the process. Learn how email generators can help boost productivity.

What’s the best way to end a business email?

Knowing the best way to end a business email helps you write faster and communicate confidently. Learn which sign-offs get responses and which to avoid.

Customer relations: What it is and how it’s changing in 2025

Building strong customer relationships is more important than ever. Learn how positive customer relations can help you turn prospects into brand advocates.