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Krishna Panicker Promoted to Chief Product Officer

New York, 1 July, 2021 - Pipedrive, the leading CRM platform for sales and marketing teams, today announced that Krishna Panicker, the company’s VP of Product, has been promoted to Chief Product Officer effective the 1st of July, 2021.

Panicker’s appointment is in accordance with the company’s growth and product innovation. “Krish has been a great asset to Pipedrive and he has helped bring better clarity to our product vision and build a stronger link between our product and business strategy. His high-impact initiatives have contributed to turning Pipedrive from a single product organization into a multiple product organization, while paying much needed attention to our product management system and improving it. He has also been an instrumental member of our Exec Team for quite some time and has helped us stay focused on solving customer problems,” said Sergei Anikin, Interim Co-CEO & CTO, Pipedrive.

“I have a passion for building consumer grade experiences and a curiosity for what drives demand. For the past two years, it has been a tremendously exciting journey helping Pipedrive grow with its customers. Digitization has changed the way customers interact with organizations and businesses, and I am thrilled that our award-winning, easy-to-use, and intuitive CRM tool helps our customers get more qualified leads, close deals faster, and grow their revenue. I am looking forward to the next chapter in Pipedrive’s growth,” said Krishna Panicker, CPO, Pipedrive.

Panicker joined Pipedrive in 2019 as the VP of Product, leading an international team of 100+ people in Tallinn, Lisbon, Prague, London, Riga, and Tartu, and being responsible for product management, design, customer and market research as well as the marketplace of 250+ integrations. Over the past year, Panicker has led a number of new award-winning product launches, including a new, intuitive UX; Insights, an interactive platform for tracking sales data and trends; cloud-based SmartDocs and eSignatures that enable fast and secure creation and management of sales-related documents; and LeadBooster 2.0, a comprehensive lead generation and management toolset, which has been Pipedrive’s most successful launch to date.

As a leader, Panicker is a charismatic visionary who is very knowledgeable about the smallest nuances of the CRM market but also sees the big picture. Krishna is a respected Product thought leader with over 20 years of experience, with previous roles at Microsoft, Skype, and Blink.

About Pipedrive
Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson's point of view. Today, Pipedrive is used by sales teams at more than 95,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and in the US. The company is backed by a majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners. Learn more at www.pipedrive.com.

Press contacts:
Maie-Liisa Sildnik
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+372 55605205