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Pipedrive Appoints Laurence Capone as the new CFO to Implement Company’s Financial Vision

New York, 8 July, 2021 - Pipedrive, the leading CRM platform for sales and marketing teams, today announces the recent addition to the executive leadership team, Laurence Capone as Chief Financial Officer (CFO).

Capone is a seasoned financial executive and brings a wealth of experience to the company with over 25 years in operational finance, accounting and leadership roles. With a proven track record of generating strong performance and leveraging key operational drivers to deliver financial goals, she holds expertise in Software Services, B2B in the SMB, Mid, Large Enterprise and Global Markets. As CFO, she will be responsible for implementing the company’s financial vision, leading Pipedrive’s financial strategy, planning, accounting and finance operations.

“I am thrilled to join the Pipedrive team. I am passionate about driving growth and value creation and believe that Pipedrive has tremendous potential given the strength of its technology, culture and global footprint. As CFO, my focus will be to develop strong business partnerships, as well as cross enterprise alliances, to build scale and secure revenue streams for Pipedrive. I am looking forward to being part of the expansion of such an innovative organization” said Laurence Capone, newly appointed CFO.

“Pipedrive has very ambitious goals growing from a single solution to an intuitive, easy-to-use, yet powerful and beneficial multi-function product. The addition of Laurence will play a significant role in the company’s continuous success as we continue to scale our business,” said Michael Schrezenmaier, Interim Co-CEO & COO, Pipedrive.

Before joining Pipedrive, Capone worked in ADP where she served as CFO across multiple business units and functions over the last 20 years. Her roles included CFO of the Global Enterprise Organization, CFO of Worldwide Sales and Marketing and CFO of Small Businesses Services. She also held leadership roles in the Mid-Market Business Unit and Corporate FP&A Function. During that time, she oversaw the rapid growth of ADP’s Workforce Now HCM solution, as well as the scale-up of RUN ADP’s award winning HCM solution for small businesses to over 300,000 customers.

Laurence joined ADP through the acquisition of GSI in Paris, France before relocating to the U.S. Prior to ADP and GSI, Laurence was with Arthur Andersen LLP in Paris. She graduated from the Ecole Supèrieure de Commerce (ESLSCA) in Paris, France.

Capone's addition to the Pipedrive leadership team follows the recent appointment of CEO, Dominic Allon.

About Pipedrive
Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson's point of view. Today, Pipedrive is used by sales teams at more than 95,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and in the US. The company is backed by a majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners. Learn more at www.pipedrive.com.

Press contacts:
Maie-Liisa Sildnik
[email protected]
+372 55605205