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Pipedrive Joined the Green Tiger Initiative, an Estonian Collaboration Platform to Boost Environmental Awareness

New York, 28 April, 2021 - Pipedrive, the leading CRM for sales and marketing teams, today announced it has joined the Green Tiger initiative, an Estonian Collaboration Platform designed to boost environmental awareness and create a basis for a green economy. Pipedrive is one of 25 founding partners of the initiative, and aims to grow green development in the company as well as across different sectors in Estonia. The goal is to create a roadmap that will serve as an example for other countries.

“Over time, the role of corporate social responsibility has grown in Pipedrive. It has become a way of thinking that streamlines our business model, leadership, and everyday working practices. It is important to be conscious of the kind of impact that companies have on the economy and people, as well as on the environment,” said Sergei Anikin, co-CEO & CTO of Pipedrive.

“The Green Tiger’s initiative caught our attention with their ability to bring together different organizations and their best environmentally friendly practices. The idea is to support one another in finding the best solutions and strategies for making the economy greener and thus more sustainable. As a founding partner, our aim is to collaborate with other companies and organizations to work towards increasing positive and decreasing negative impacts on the environment quicker and more efficiently.”

Founded in 2019, the Green Tiger initiative aims to take green development to the next level. The plan is to achieve this through collaboration across sectors by representing companies in environmental issues and making suggestions to policy-makers, applying change in practice through the Green Tiger pilot programme for organizations who are motivated to take the green leap, and by creating a solution for evaluating environmental impact in both the public and private sectors.

The initiative has 25 founding partners, including Pipedrive, and aims to collaborate with 250 different companies and organizations in Estonia. The name of the initiative, “the Green Tiger”, is inspired by the Tiger Leap that, back in time, jump-started the development of the Estonian technology sector.

About Pipedrive
Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson's point of view. Today, Pipedrive is used by sales teams at more than 95,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and in the US. The company is backed by a majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners. Learn more at www.pipedrive.com.

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