Adjusting your automation messaging is critical during this crisis. Update your voice and tone to match the current climate, evaluate your performance and tweak your communications as you go.
Re-engagement emails remind inactive subscribers why they signed up to you in the first place. Here are nine re-engagement email examples for inspiration.
Email click-through rate (or email CTR) is one of the main email marketing metrics showing the engagement of your target audience. If the email open rate shows how many think that your email is worth their attention, then the email click-through rate shows whether your email can nudge people into action.