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Pipedrive Wins as Category Leader in Gartner Digital Market’s Report

LeadBooster Product Highlighted in Lead Generation Software Category by GetApp

NEW YORK, 2 March, 2021 — Pipedrive, the leading CRM for sales and marketing teams, announced today it was named a Category Leader for Lead Generation software by GetApp, a Gartner company. Category Leaders are designed to help small businesses evaluate which software products may be right for them.

“Pipedrive’s lead generation tool LeadBooster has been our most successful launch to date with more than 300 percent growth over the last year. We’re thrilled that our product is so highly rated by our users who have found these tools to be incredibly useful for finding new leads and turning them into deals,” said Krishna Panicker, VP of Product, Pipedrive. “We pride ourselves on providing a high-value, seamless product that is easy to use and includes all of the features our customers need to help them wherever they are in the sales pipeline.”

LeadBooster, Pipedrive’s comprehensive lead generation and management toolset, includes Prospector, which gives users the ability to search a unique B2B database of 400 million business profiles for high-quality outbound leads; a highly customizable Chatbot that engages with web traffic 24/7; Live Chat to help sales reps qualify leads in real-time; intuitive and shareable Web Forms to capture web browsers’ vital lead data; and an additional add-on called Web Visitors for monitoring web activity. Since its launch last year, over 8M leads have been added to pipelines across more than 170 countries worldwide, with new features rolling out, including:

  • Lead Automations: save time and eliminate repetitive manual work by setting up automated processes related to leads events by defining triggers and actions. Examples include labeling cold leads; sending an email every time a new lead is added; assigning hot leads and follow up activities to a specific sales rep; and more.
  • Lead Email Sync: emails are one of the most common lead qualification tools used by Pipedrive customers. Now, customers’ emails can be linked to their leads automatically in their Pipedrive accounts so they never lose important context, while also ensuring all information is transferred once a lead is converted to a deal.

Category Leaders is published on GetApp, the recommendation engine SMBs need to make the right software choice. Category Leaders rankings highlight top-ranked North American software products based on ratings from end-users in five key areas: ease of use, value for money, functionality, customer support, and likelihood to recommend.

Category Leaders for Lead Generation software is available at https://www.getapp.com/marketing-software/lead-generation/category-leaders/.

GetApp Category Leaders constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, GetApp or its affiliates

About Pipedrive
Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson's point of view. Today, Pipedrive is used by sales teams at more than 95,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and in the US. The company is backed by a majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners. Learn more at www.pipedrive.com.

Press contacts:
Mariliis Beger
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