Google Analytics provides insights that your email service provider doesn’t. Use it to optimize your email campaign’s effectiveness and profitability.
Learn nine important email marketing metrics, how to measure them and how to use them to improve your email campaigns and email deliverability.
Learn what a value proposition is, why you need one and how to create one for your business, with 12 helpful tips. No expert marketing knowledge required.
If you’re an email marketer, you need to get verifiable consent from your email users. In the EU (or marketing to the EU), you need to follow GDPR. Read our guide to make sure you know the rules and regulations.
How to make email tracking GDPR compliant. For this article, we focus on one of the most challenging GDPR changes for any professional.
Good email list hygiene helps you boost open rates and conversions and avoid sending emails that bounce. Learn how to maintain a high quality email list.
Starting to draw up your email marketing strategy for 2016? Great timing! Over the coming weeks, we will be publishing a series of infographics with helpful email marketing rules for 2016. To get this process rolling, the first infographic is dedicated to the virtues of segmented emails.
Any organization that does business with European citizens is about to become subject to the GDPR. The stakes are high, but we want to ease your anxiety and confusion by explaining the implications of GDPR on your email marketing program.