Email migrations can be stressful, but they don’t need to be. In this article, learn how you can prepare for, plan and execute your email migration (to Gmail).
Google Analytics provides insights that your email service provider doesn’t. Use it to optimize your email campaign’s effectiveness and profitability.
If you’re an email marketer, you need to get verifiable consent from your email users. In the EU (or marketing to the EU), you need to follow GDPR. Read our guide to make sure you know the rules and regulations.
Good email list hygiene helps you boost open rates and conversions and avoid sending emails that bounce. Learn how to maintain a high quality email list.
Starting to draw up your email marketing strategy for 2016? Great timing! Over the coming weeks, we will be publishing a series of infographics with helpful email marketing rules for 2016. To get this process rolling, the first infographic is dedicated to the virtues of segmented emails.