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A great cold email can be the first step in a fruitful relationship. Learn how to introduce yourself in an email with advice, examples and templates.
Marketing reporting turns numbers into insights that grow businesses. Learn how to create engaging reports for informed decision-making.
Ever-changing customer behavior impacts purchasing decisions. Learn how to analyze the factors influencing your target market to hit revenue goals.
Discover 15 crucial email marketing best practices for 2024 to boost engagement, maintain clean lists and optimize your email strategy for maximum ROI.
How to set up an effective marketing funnel and the digital marketing content stages to include.
Learn how to use customer stories as social proof to increase your credibility. Including real-world examples and step-by-step instructions to collect your own.
We guide you step-by-step on what a user persona is and how you can create one for your company.
Learn 15 different ways to measure email engagement rates, plus tips on how to improve your email marketing campaigns.
The best email marketing lists focus on quality over quantity. Here’s how to tell a good list from a bad one and how you can increase your email list value.
Email migrations can be stressful, but they don’t need to be. In this article, learn how you can prepare for, plan and execute your email migration (to Gmail).
Google Analytics provides insights that your email service provider doesn’t. Use it to optimize your email campaign’s effectiveness and profitability.
If you’re an email marketer, you need to get verifiable consent from your email users. In the EU (or marketing to the EU), you need to follow GDPR. Read our guide to make sure you know the rules and regulations.
Good email list hygiene helps you boost open rates and conversions and avoid sending emails that bounce. Learn how to maintain a high quality email list.
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