Videos can be a useful tool to boost engagement, for social sharing and conversion, but only when done right. Follow these tips to send great video emails.
You can use an email autoresponder to set up follow-up emails, which can then be employed in many different ways to improve your email marketing strategy. Here are a few creative ways to use an email autoresponder.
Determine where you stand against the competition and learn to drive email performance with 7 critical email marketing benchmarks and statistics.
When used in email marketing campaigns, GIFs can increase reader engagement leading to a bigger ROI. Learn how to insert a GIF into an email in this guide.
A good welcome email series incentivizes users to engage with content and nurtures them along their journey. Create welcome emails that convert.
Successful email marketing is an ongoing process, not a one-off task. Follow these step-by-step instructions to create and manage an effective campaign.
Can you have a capital letter in your email address? Learn the best practices for using capitalization in emails.
Learn how to improve email deliverability to ensure your emails get opened, read and engaged with (instead of bouncing or landing in the spam folder).
Learn 15 different ways to measure email engagement rates, plus tips on how to improve your email marketing campaigns.
Transactional emails are a big buzzword in ecommerce. They’re not your regular marketing emails. Let’s take a look at the pros and cons of both types.
Learn about the importance of email drip campaigns with a step-by-step guide on how to create one, plus six examples and what you can learn from them.
Resubscribing unsubscribed contacts in the GDPR era can be tricky. To resubscribe contacts while staying GDPR compliant, follow these tips.
Avoid spam folders and blocklists so your sales and marketing email campaigns get seen. Optimize your open rates with these allowlisting tips.