Campaign management best practices for SMBs

Campaign management for SMBs: benefits, best practices and top tools

Campaign management is vital for marketing campaign success. Learn what campaign management involves, why it’s important for SMBs and how software helps.

5 best business email hosting services for small businesses

Discover the benefits of business email hosting for SMBs, tips for selecting the best provider and a list of top email hosting tools for SMBs

Most efficient email marketing trends in 2025

Email marketing trends: what works in 2025?

Discover the top 5 email marketing trends in 2025. Find actionable strategies to boost engagement and deliverability and stay ahead of the competition.

The best time to send an email (according to data)

Discover the best time to send an email according to the data. Learn when to reach your audience and how to optimize timing through tracking and A/B testing.

AI email management: organize your inbox and reclaim time

AI for email management helps email users save time and work more productively. Learn how the software can help you master your sales communications.

Email lead generation: How to fill your sales pipeline

Email lead generation is a simple, cost-effective way to find new customers. Learn how to build your email list and turn prospects into brand advocates.

Marketing: Must-read

The best U.S. cities and regions for marketing careers in 2024

What does an email marketing specialist do?

11 effective ecommerce email marketing tips

Improve your skills with these email marketing courses

16 email etiquette tips for effective communication

Learn the essential email etiquette tips to write clear, effective and professional emails for any audience.

How to manage email threads: best practices, examples and templates

Learn how to manage email threads effectively and boost your business’s productivity with best practices, example scenarios and useful email templates.

11 professional email signature examples for SMBs

Email is a powerful tool for helping small businesses build relationships and make sales. Discover 11 of the best email signature examples to sign off well.

Drip marketing: Creating the perfect email campaign

Learn the importance of drip marketing in our step-by-step guide on creating email drip campaigns, plus seven examples.

How to grow your brand with engaging email content

Great content is critical to your email marketing success. Learn how to craft email content that hooks, engages and converts your target audience.

How to define, grow and retain a customer base

A solid customer base is crucial for financial stability and long-term growth. Learn what a customer base is, why it’s important and how to build yours.

A simple guide to direct marketing: Tips, advice and examples for sales teams

Learn the basics of direct marketing for sales teams, including the different types of direct marketing, the drawbacks to consider and tips for success.

13 end-of-year email examples that drive conversions

Need inspiration for your end-of-year marketing campaign? Discover 13 creative end-of-year email examples that can drive conversions.

Small Business Saturday slogans to drive sales

How to use Small Business Saturday to boost sales and engagement

Small Business Saturday could generate billions in sales this year. Drive new engagement and revenue with these Small Business Saturday slogans, ideas and tips.