Marketing | Blog | Pipedrive

Email blast campaigns can be effective, but they’re often associated with spam. Find out how to send email blasts your list will actually want to receive.

How to collect email addresses and turn visitors into subscribers

Email marketing is one of the most profitable marketing channels, but only if you’ve got people to email. Follow these steps to grow your email list.

3 business introduction email samples and templates to land new clients

Boost the success of your business introduction emails with this guide on how to approach and win over your new sales leads, including samples and templates.

Email deliverability: Your go-to guide for best practices

A guide to best email deliverability practices, including how to increase engagement, verify and authenticate domains and boost sender reputation.

Email lists: Why they’re so powerful and how to build one

Have you ever asked yourself “What is an email list exactly and how does it work?” The answer is pretty simple and, once you understand the topic, you will be able to build an email list of your own. Here is our guide to email lists.

Tips to avoid email abuse and improve your deliverability

No one wants their emails to be marked as spam. Learn how to avoid email abuse and increase your deliverability to get your message to your audience.

8 easy steps to creating and managing a successful email campaign

Successful email marketing is an ongoing process, not a one-off task. Follow these step-by-step instructions to create and manage an effective campaign.

How to use an email timer for better campaign results (with 7 examples)

Email timers can boost sales, sign-ups and inquiries. Learn how to implement email countdown timers for more clicks and conversions.

How to use email generators in your email marketing

Writing sales and marketing emails takes time but the right tools can speed up the process. Learn how email generators can help boost productivity.

What’s the best way to end a business email?

Knowing the best way to end a business email helps you write faster and communicate confidently. Learn which sign-offs get responses and which to avoid.

11 welcome email examples to engage new customers

Welcome emails are a huge opportunity to engage new customers with your business. Here are some welcome email examples to get you started.

Email insights: Using data to improve open rates, click-throughs and conversions

By turning email data into actionable email insights, you can optimize your campaigns to increase ROI. Learn which email data to collect and how to apply it.

Your guide to engaging email newsletter design

Email newsletters are a crucial part of a good email marketing strategy. Learn principles and tips for designing email newsletters that engage subscribers.

What are blocklists and how do they impact email marketing?

Blocklists are filters that stop your emails from reaching subscribers. Learn how they work, how to see if you’ve been blocklisted and what to do if you have.

Email marketing click-through rate: A complete guide to CTR

Your click-through rate measures whether people engage with your email marketing. Learn how CTR is calculated, what it means, and how to increase your CTR.

The ultimate guide to small business marketing: Strategies to boost your brand

How to run email blast campaigns that actually work