How Pipedrive helped Course Record achieve 10x sales growth in just eight months

How Pipedrive has made sales management refreshingly simple

Luc and his team use Pipedrive’s Deals feature to create separate pipelines for different parts of the business. Instead of funneling every opportunity into a single sales process, they can track retailers, golf courses and distributors independently. This gives a clear visual overview of where opportunities lie and what needs doing next.

With an increasing number of leads requiring constant attention, Course Record wanted to make sure important customer information wasn’t trapped in individual inboxes. By integrating Gmail into Pipedrive, every customer interaction is now automatically logged against the relevant account. This means everyone on the team can access a shared record. What’s more, customer history isn’t lost if team members move on.

Custom Fields are used to categorize opportunities by channel, customer type and geography. Luc sees this as an investment in future growth – cleaner data makes things easier to hand over as the business expands. By organizing leads carefully today, Course Record is laying the groundwork for future sales hires and regional sales teams.

Luc adds that one of Pipedrive’s most valuable qualities is how it encourages consistent follow-up. Visual reminders make it immediately obvious when an opportunity has been left without a next step. The result is no promising leads are forgotten.

How Course Record is teed up for even more growth with Pipedrive

Course Record’s growth has certainly been rapid. In the past eight months alone, omnichannel sales have grown tenfold. The company has also surpassed $1 million in annualized revenue, less than two years after launch. No longer just a niche product for golfers, it’s reaching new customers in all kinds of industries. At the time of writing, Luc Bohunicky is most excited about launching the brand in “hundreds of Kroger locations across the state of Texas”.

Despite this growth, the company continues to operate with a small team. Just three users manage hundreds of active B2B opportunities through a single Pipedrive account, while Luc also relies on the platform to keep track of shipments, invoices and customer payments. What this means is that the business has been able to absorb increasing volumes of activity without triggering unnecessary admin.

Luc believes Course Record has only scratched the surface of what Pipedrive CRM can offer. He expects to make greater use of forecasting tools, integrations and other Advanced features that will support the next stage of growth.

Based on his experience, Luc believes many businesses wait too long before adopting a CRM. For brands that combine direct-to-consumer sales with wholesale, retail or distribution relationships, he sees value in introducing a system early, then expanding its role as the business grows.