People, culture and community
Innovation and growth powered by people
At Pipedrive, our journey began with a simple mission: to empower small businesses to grow using an easy-to-use, effective CRM built by salespeople, for salespeople. Over the years, we've confirmed that our true strength lies in the people behind our innovative software - the diverse minds and unique perspectives that make up our global team. Also, the number one reason Pipedrivers love working here - the people!
Fun facts about Pipedrivers
55+ nationalities
A world of perspectives under one roof
45+ languages
We speak more than 45 languages (plus all the programming languages)
44% women
44% of Pipedrivers identify as women, including 42% of our managers
Ages 19–60+
We’ve got Pipedrivers of all ages, who bring diverse experiences, ideas and ways of thinking
Fueling innovation through inclusion
We believe that embracing diverse experiences and perspectives, striving for equity in our processes, fostering a sense of belonging and promoting inclusion (or as we affectionately call it, DEBI) are essential for driving innovation and better serving our customers worldwide. Just as every small business is unique, so too are the individuals who power Pipedrive. We’re committed to creating an environment where everyone feels valued, respected and empowered to contribute their best.
Building for everyone
Our DEBI mission aligns with our company vision: to build the world’s best CRM for small businesses. We need a team that reflects the diversity of the communities we serve. By fostering an inclusive culture, we unlock the potential of our people, enabling them to bring their whole selves to work and drive meaningful change.
Driving our DEBI strategy
To bring our mission to life, we’ve established the DEBI Steering Committee (SteerCo) – a diverse group from across Pipedrive that helps define and drive the strategy behind our DEBI initiatives. Collaborating with colleagues company-wide, they ensure our efforts reflect everyone’s voices and needs. By involving people from different backgrounds and roles, we foster an inclusive culture throughout the business.
Our approach, rooted in our values
We take responsibility for creating a fair and respectful environment – no excuses. When we notice something that limits inclusion or fairness, we speak up and work to fix it. We’re mindful that our words and actions shape how others feel at work, so we choose to act thoughtfully.
We put the team first by creating space for everyone to contribute and grow. We know that great ideas come from diverse perspectives, so we invite input from across backgrounds, roles and experiences. Reaching for greatness means supporting each other to take smart risks, learn from mistakes and keep improving together.
Growth starts from within. Being internally driven means taking ownership of our development and staying curious, even when things get hard. Being teachable means listening, learning and using feedback to improve – not just for ourselves but for the people we work with. Together, we turn learning into progress.
Our focus areas
We celebrate diversity and strive to build an inclusive team that reflects the small business communities we serve.
We foster a learning culture that uses data and stories to support engagement and performance.
We create fair, equitable processes and an inclusive environment where everyone can thrive.
Milestones in our journey
We’re proud to have been recognized as a Diverse Workplace since 2020.
In 2025, Pipedrive received the “Viljuja” (Fruit-Bearer) label – a recognition from Peaasi.ee for being a workplace that values and supports mental health. This label acknowledges organizations that not only care for employees’ mental health but also share best practices and knowledge with others.
Social responsibility at Pipedrive
At Pipedrive, community is at the heart of who we are. We engage with and support groups within Pipedrive and beyond, connecting people, ideas and causes that matter.
Passionate teams and individuals throughout the company drive our initiatives, turning ideas into action – from local projects to global movements. We create spaces where people can learn, grow and make a positive impact.
Here’s a closer look at how Pipedrivers bring purpose to life, inside and outside the workplace.
Internal
Our employee resource groups (ERGs) are grassroots communities created by and for Pipedrivers, helping people connect, learn and champion inclusion from different perspectives.
External
From mentoring and meetups to volunteering and university partnerships, Pipedrivers everywhere step up to connect with and support the world around them.