How videoboost grew to €25M in revenue over 11 years with Pipedrive
Provider to some of Germany’s biggest corporations, videoboost is an agency that helps businesses explain their products and services through professional video. Its formats include product videos, brand films, image videos, explainer videos, recruitment content and social media campaigns, with the company handling every stage of production: strategy, scripting, filming, animation and editing.
“Around 11 years ago we built a full-fledged video production service, covering everything from filming real-life footage to 3D animation. We were one of the first companies in Germany to specialize in video, and that approach has helped us win a lot of larger customers.” – Clemens Groche, CEO and founder, videoboost (Boost Media GmbH)
- Industry: Video marketing and corporate video production
- Location: Darmstadt, near Frankfurt, Germany
- Key features/add-ons: Forecast view, Dashboards, custom fields, Automations, Pipedrive API and custom integrations (Zapier, Surfe, Microsoft Teams, AI agents)
€25M
Total revenue since 2015
25+
DAX 40 companies are videoboost customers
4
Pipedrive seats on the Professional plan
Why Pipedrive has stayed in the frame for more than a decade
Thousands of companies have come to depend on Pipedrive CRM to manage their daily operations and accelerate business growth. What makes videoboost stand out among many is how the agency has developed in tandem with Pipedrive over time.
Eleven years have passed since CEO and founder Clemens Groche and his team launched the videoboost brand and quickly adopted Pipedrive, following recommendations from peers in Clemens’ business network. Much has changed since 2015: videoboost has grown from an ambitious startup into a full-scale video marketing agency serving more than 1,000 clients.
Over the same period, Pipedrive has evolved from a straightforward sales CRM into a comprehensive revenue platform with automation, AI and hundreds of integrations. All while retaining the principles that made Pipedrive unique in the first place: simplicity, intuitiveness and affordability.
The videoboost team periodically assessed alternative CRM platforms, including HubSpot, and Clemens also gained Salesforce experience in other contexts. Yet despite the increasing sophistication of both videoboost and the CRM market, he never found a compelling reason to switch.
For Clemens, Pipedrive strikes a balance that many CRMs fail to achieve: it continues to add new capabilities without becoming harder to use. That means he and his coworkers readily embrace new functionality rather than work around it. In short, Pipedrive has become a natural part of the sales process, rather than an administrative burden.
Clemens GrocheCEO and founder, videoboost
How Pipedrive CRM keeps videoboost rolling behind the scenes
Today, Pipedrive continues to sit at the heart of videoboost’s sales work. By collating customer communications, sales activity and account history in one place, it has become what Clemens describes as the company’s “single source of truth.” For the team, the result is faster handovers, easier onboarding for new team members and a comprehensive record of every customer relationship.
Clemens adds that one of Pipedrive’s greatest strengths is that people actually use it. Rather than feeling like a daunting admin task, updating the CRM has become a natural, hassle-free part of everybody’s day-to-day workflow.
As videoboost has expanded, the team has found new ways to put Pipedrive to work. The CRM now supports everything from sales forecasting and reporting to automation and long-term account management. It also connects with the company’s wider tech ecosystem via integrations and the Pipedrive API. New features have been added over time without disrupting the way the team already works.
That continuity has proven to be a real advantage for videoboost. Eleven years of customer history can be searched, analyzed and built upon. For the sales team it’s as easy as possible to nurture customer relationships, pick out new opportunities and make well-informed decisions.
Clemens GrocheCEO and founder, videoboost
Specific Pipedrive features and how they’re used
Here are the key Pipedrive functionalities currently in use by videoboost:
How Pipedrive has put business growth on fast-forward
Pipedrive’s value hasn’t come from its features alone. It’s also the result of the CRM keeping pace with the business over many years – consistently capturing customer data and helping videoboost turn it into better decisions.
These days, the team uses the CRM to manage long-term client relationships, understand customer lifetime value and retain valuable account knowledge as contacts move on and new stakeholders come in. Integrations and the Pipedrive API connect that data to other parts of the business. The result is reduced manual work and more accurate customer information.
The team also uses Pipedrive to spot patterns that might otherwise go unnoticed. By analyzing its sales data, videoboost discovered that inbound inquiries are far more likely to convert within two weeks. Acting on that insight helped the agency respond with greater urgency before leads went cold.
This has all contributed to excellent results for the company. Since adopting Pipedrive in 2015, videoboost has completed more than 6,000 projects, generated €25 million in revenue and won more than 25 DAX 40 companies as customers. CEO and founder Clemens Groche remains confident that, with Pipedrive continuing to evolve in line with the business, the scene is set for even more growth.
Clemens GrocheCEO and founder, videoboost
Final thoughts
Now into his second decade as a Pipedrive customer, Clemens sees AI playing the biggest role in his future use of the CRM. He points to how it creates new opportunities to unlock more value from the customer data videoboost has accumulated.
“We’re already connecting the vast trove of data we have in Pipedrive with other tools through AI,” he comments. “We don’t need a developer to set up API access like we did in previous years, which is great. AI makes it much easier to enrich your CRM data, but it also makes it easier to reduce its quality. We want to keep the data clean and stay on top of that.”
He adds that he’s pleased Pipedrive has stayed true to its original simplicity. “I’m particularly happy that Pipedrive has pretty much stuck to the same interface. The pipeline view was so compelling from the beginning, and it still works very well for us.”