There are lots of good reasons to look beyond Mailchimp.
Maybe the price keeps climbing, the free plan no longer fits your list or you may need features your current email service provider (ESP) doesn’t offer. Either way, you’ve got choices – many platforms do the same job for less, and some do more.
This guide covers seven of the best Mailchimp alternatives, grouped by reasons for switching, so you can skip ahead to the ones that fit best.
Key takeaways from Mailchimp alternatives
The best Mailchimp alternative is the one that fixes your specific reason for leaving – a price problem points you somewhere different than a two-tool stack you’re trying to merge.
Mailchimp charges for every contact you store, including inactive and unsubscribed ones, while several alternatives charge by emails sent or at lower per-contact rates, so a growing list costs you less.
Sales teams running Mailchimp alongside a separate CRM can consolidate both into a single platform, putting email engagement data alongside deal history without a manual sync.
Pipedrive’s email marketing software combines CRM and email campaigns on a single platform.
7 best Mailchimp alternatives
Each email marketing platform on this list earned its place by doing at least one thing better than Mailchimp for the price, whether that’s send-based billing, deeper automation or email built into your customer relationship management (CRM) platform.
Start with the summary table, then read the full breakdown of each tool below.
Email marketing tool | Breakdown |
1. Pipedrive Campaigns | Tool type: CRM with built-in email marketing Pricing: CRM from $14 per month, when billed annually; Campaigns add-on from $16 per month Best for: sales teams that want email marketing and deal management in one platform |
2. Brevo | Tool type: all-in-one email, SMS and transactional platform Pricing: free plan available; paid from around $8 per month, when billed annually Best for: teams with growing contact lists that want send-based pricing |
3. MailerLite | Tool type: email marketing platform Pricing: free plan; paid from around $11 per month, when billed annually Best for: small teams looking for a straightforward email marketing platform at a lower price |
4. ActiveCampaign | Tool type: email marketing and automation platform with built-in CRM Pricing: from around $15 per month, when billed annually Best for: teams that need advanced email automation and lead scoring |
5. GetResponse | Tool type: email marketing platform with landing pages and conversion funnels Pricing: from around $13 per month, when billed annually Best for: teams that want email marketing alongside landing pages and conversion funnels |
6. Kit | Tool type: email platform for creators and newsletter publishers Pricing: free plan; paid from around $33 per month, when billed annually Best for: creators and newsletter publishers growing a subscription audience |
7. Moosend | Tool type: email marketing platform Pricing: 30-day free trial; paid from around $7 per month, when billed annually Best for: small businesses looking for full-featured email automation at an entry-level price |
All application prices are based on annual billing and correct as of June 2026.
1. Pipedrive Campaigns: best for sales teams that want email marketing inside their CRM
Campaigns by Pipedrive is a CRM with built-in email marketing: contacts, deals, pipeline activity and campaign sends are all managed in the same platform.
If you’re a sales team, you already live in your CRM.
Campaigns by Pipedrive puts email marketing right there with you, so a campaign open or a click shows up on the contact record next to the deal, and the follow-up happens in the same breath.
That’s the difference that a separate email tool and sales CRM can never quite close.
Run both and every send means exporting a list, then syncing the results back by hand and the data is only as fresh as the last time someone updated it.
With Campaigns, there’s no handoff at all. The signal and the person who acts on it are always in the same place.
Pipedrive’s key email marketing features:
Drag-and-drop email builder: with customizable templates and an AI email writer for subject lines and body copy
Email & market segmentation: filter campaign audiences by deal stage, pipeline, CRM custom fields and activity history
Marketing automation: trigger email sequences based on deal activity, contact behavior or pipeline stage changes
Email analytics: open rate, click rate, bounce and unsubscribe tracking inside the CRM dashboard
Campaign management: campaign engagement recorded on the contact record alongside deal history and pipeline activity
Campaigns is available as an add-on to all four Pipedrive pricing plans. Teams that have already built their pipeline in Pipedrive add email marketing on top of their existing CRM data – no second contact database to manage or sync.
Pipedrive in action: Trainify, a corporate education company, saves two hours a week with Campaigns by Pipedrive. Combining CRM and email marketing into a single platform eliminated the data export cycle between their previous tools.
Pipedrive pricing: Plans start from $14 per month, when billed annually. The Campaigns add-on starts from $16 per month for 1,000 contacts.
2. Brevo: best for teams that want send-based pricing and multi-channel campaigns
Brevo (formerly Sendinblue) is a digital marketing platform that covers email, SMS, WhatsApp and transactional email.
Mailchimp charges for every contact you store, including those who’ve unsubscribed months ago or never open anything. Brevo charges for emails you actually send.
If you sit on a big list but only email it now and then, you stop paying to warehouse contacts you aren’t reaching and the bill tracks what you do rather than what you keep.
Brevo’s free plan leans into that: unlimited contacts, capped at 300 sends a day. It’s a fit for teams whose list outgrew Mailchimp’s pricing faster than their send volume did.
Past email, Brevo runs SMS marketing, WhatsApp campaigns and transactional messages from the same place, so the channels a growing team reaches for next are already there rather than bolted on later.
Brevo’s key email marketing features:
Email marketing: campaign builder with email templates, drag-and-drop editor and A/B testing
SMS marketing: SMS campaigns sent to the same contact database as email
Transactional emails: delivery of receipts, confirmations and notification emails via SMTP or API
Marketing automation: multi-step sequences triggered by contact behavior or form submissions
Audience segmentation: filtering by engagement, location and custom contact attributes
The Brevo integration automatically syncs Pipedrive contacts to Brevo lists. Opens, clicks, bounces and unsubscribes appear as activities on the Pipedrive contact record.
Teams using Pipedrive for sales and Brevo for email see campaign engagement alongside deal history without switching platforms.
Brevo pricing: Pricing is based on emails sent per month rather than contacts stored. A free plan is available with 300 daily emails and unlimited contact storage. Paid plans start at around $8 per month when billed annually and remove the daily send cap.
3. MailerLite: best for small teams looking for a straightforward email marketing platform
MailerLite is an email marketing platform with a free plan covering 250 subscribers and 2,500 email sends per month.
MailerLite is an easy tool to switch to if you just want Mailchimp without the Mailchimp bill.
The free plan covers the same 250 contacts but lets you send 2,500 emails a month, compared to Mailchimp’s 500, so the teams get five times the room at the same list size.
Familiarity does the rest. The builder works the way Mailchimp’s does, and campaigns, lists, automations and forms sit roughly where you’d expect them, so most teams import their list and send their first campaign the same day.
There’s no relearning curve to budget for, which is usually the quiet cost of switching email tools.
Once you’re sending, click maps show you where subscribers actually clicked and the form builder captures new signups straight into your lists.
MailerLite’s key email marketing features:
Email campaigns: campaign builder with email templates and a drag-and-drop editor
Automations: multi-step email sequences triggered by subscriber actions or dates
Landing pages: drag-and-drop builder included from the free tier
Signup forms: embeddable forms and pop-ups that feed directly into the subscriber list
A/B testing: subject line and content split testing on paid plans
The MailerLite integration keeps contact data synchronized between Pipedrive and MailerLite. Subscriber updates in either tool flow automatically propagate to the other, so both platforms stay current without manual exports.
MailerLite pricing: A free plan covers 250 subscribers and 2,500 emails per month. Paid plans start at around $11 per month when billed annually and include unlimited monthly emails.
4. ActiveCampaign: best for teams that need advanced email automation and lead scoring
ActiveCampaign is an email marketing and automation platform with conditional sequence logic, lead scoring and a built-in CRM included from the Starter plan.
ActiveCampaign’s automation builder supports conditional branching. Sequences follow different paths depending on whether a contact opened an email, clicked a link or visited a page.
Lead scoring assigns a numeric value to each contact based on email engagement, site behavior and form activity.
Teams that found Mailchimp’s automation too linear will find these capabilities more granular. Its AI features go beyond send-and-track: dynamic content swaps blocks based on what a contact has done, and predictive analytics determines the best send time for each person.
The Starter plan includes a basic sales CRM alongside email marketing. Contacts move through a pipeline as their lead score increases or as automation conditions are met.
ActiveCampaign’s key email marketing features:
Email marketing: campaign builder with email templates and drag-and-drop editing
Conditional automations: branching sequence logic based on email engagement, site behavior and contact properties
Lead scoring: numeric contact scoring based on engagement, site visits and CRM activity
Built-in CRM: basic pipeline and deal management alongside email marketing on the Starter plan
A/B testing: subject line and content split testing across campaigns and automations
The ActiveCampaign 2-Way Sync keeps contacts synchronized between Pipedrive and ActiveCampaign.
Field updates in either tool flow automatically propagate to the other, and engagement data from ActiveCampaign appears as activities on the Pipedrive contact record.
ActiveCampaign pricing: No free plan; a 14-day trial is available. Paid plans start at around $15 per month when billed annually for 1,000 contacts. Pricing scales by contact count.
5. GetResponse: best for teams that want email marketing alongside landing pages and conversion funnels
GetResponse is an email marketing platform that includes a landing page builder, autoresponders and basic automation from its entry-level plan.
If you’re using Mailchimp for email and paying for a website builder to create landing pages or funnels, GetResponse folds both jobs into one subscription.
The team running email and lead generation as two tools (and two bills) can consolidate without losing either.
That makes it a better fit for marketing teams running campaigns end-to-endend to end than for a team that only needs to send.
The landing pages, sales funnels and webinars are native, and higher tiers add push notifications and abandoned cart reminders for online stores.
GetResponse’s key email marketing features:
Email marketing: campaign builder with email templates, drag-and-drop editing and A/B testing
Autoresponders: time-based and action-triggered email sequences from the Starter plan
Landing page builder: drag-and-drop landing pages for lead capture included in the Starter plan
Conversion funnels: multi-step funnel builder for lead generation campaigns (Marketer plan and above)
Marketing automation: conditional workflows with contact scoring and behavioral triggers (Marketer plan and above)
If you’re looking to keep sales in a dedicated tool, Outfunnel connects email marketing tools with Pipedrive and supports GetResponse. It syncs contact data and records email engagement as activities on the Pipedrive contact record.
GetResponse pricing: No permanent free plan; a 14-day trial is available. The Starter plan starts at around $13 per month when billed annually for 1,000 contacts. It includes unlimited emails, landing pages and basic automations.
6. Kit: best for creators and newsletter publishers growing a subscription audience
Kit (formerly ConvertKit) is an email platform for creators, bloggers and newsletter publishers building a subscription-based audience.
Kit is designed for audience-building rather than campaign management.
Paid newsletter subscriptions, a creator network for cross-promotion and subscriber monetization tools are core Kit features, while most general-purpose email platforms handle them through third-party add-ons.
For bloggers and podcasters, RSS campaigns automatically convert each new post into an email, so a publishing schedule doubles as a sending schedule.
Automations on the free tier are limited to one sequence; paid plans unlock unlimited automations and advanced segmentation.
Teams scaling toward a large subscriber list should calculate the cost at their target count before switching.
Kit’s key email marketing features:
Newsletter management: email broadcast builder optimized for regular newsletter publishing
Paid subscriber management: built-in tools for charging subscribers for newsletter access directly
Subscriber tagging and segmentation: tag-based filtering for targeted sends and automation branching
Landing pages: drag-and-drop builder with customizable templates included from the free tier
Automation sequences: email sequences triggered by subscriber tags, actions or form submissions
Kit pricing: A free plan covers up to 10,000 subscribers with unlimited email sends and landing pages. Creator plans start at around $33 per month when billed annually for 1,000 subscribers, with pricing scaling by subscriber count.
7. Moosend: best for small businesses looking for full-featured email automation at an entry-level price
Moosend by Constant Contact is an email marketing platform with a single Pro plan that includes automations, segmentation, A/B testing and landing pages at the entry level.
Moosend is for small teams who want the full toolkit without having to climb a pricing ladder to access it.
Where most platforms reserve automation, segmentation and landing pages for higher tiers, Moosend’s single Pro plan includes them from the entry price, so what you pay scales with your contact count, not with which features you’re allowed to use.
That makes it a strong pick for a small business that’s outgrown Mailchimp’s free plan but isn’t ready to pay enterprise rates for capabilities it’ll actually use.
E-commerce teams get one extra: a product recommendations engine that builds personalized emails from browsing and purchase history, without a third-party add-on.
Moosend’s key email marketing features:
Email campaigns: drag-and-drop builder with email templates, preview testing and spam testing
Marketing automation: multi-step sequences with conditional logic and behavioral triggers
Audience segmentation: filtering by behavior, demographics, campaign engagement and custom fields
Landing page builder: drag-and-drop landing pages for lead capture from the entry tier
Product recommendations: personalized product emails based on browsing and purchase history for e-commerce stores
Moosend pricing: A 30-day free trial is available with no credit card required and full features for up to 1,000 contacts. Paid plans start from around $7 per month, when billed annually, for 500 contacts.
How to choose the right Mailchimp alternative for your team
The tool that works for your team depends on why you’re leaving Mailchimp.
If you want a cheaper standalone platform, the dedicated email tools here cover the basics for less. If you’re a sales team emailing CRM contacts, a CRM with built-in email ends the export-and-import cycle.
Once you know which camp you’re in, weigh the shortlist against these:
Pricing model: contact-based pricing (MailerLite, ActiveCampaign, Kit, Moosend, GetResponse) charges per subscriber stored. Send-based pricing (Brevo) charges per email sent. Pipedrive works differently: Campaigns is an add-on to a CRM you’re already paying for, so you’re not taking on a separate email subscription. Which is cheapest depends on your list size, send frequency and whether you need a CRM.
Sales integration: Brevo, MailerLite and ActiveCampaign all have native Pipedrive Marketplace integrations, while GetResponse connects via Outfunnel. A native integration keeps contacts and engagement data automatically in sync, whereas a Zapier connection adds a step and a second subscription. With Campaigns by Pipedrive, there’s no integration to keep up at all, since the email and the CRM are the same tool.
Automations at entry level: check which automations are included in the free or entry tier before committing. MailerLite, Moosend and GetResponse (Starter) include basic automations at the entry level, as does Pipedrive’s Campaigns add-on. ActiveCampaign requires a paid plan for all automation features.
Migration path: most tools accept an export from Mailchimp directly. Confirm that custom fields, tags and audience segments from sources like Shopify or WooCommerce can be mapped during import before starting the migration.
Landing pages: if Mailchimp’s landing page builder is part of your current workflow, check whether the alternative includes one. MailerLite, Brevo, GetResponse, Kit and Moosend all include landing pages from their entry tiers.
Email deliverability: deliverability rates vary by sender domain reputation, sending infrastructure and list hygiene. Most tools in this list offer a free plan or 30-day trial. Test with a real audience segment before migrating a full list.
Tools built for a different job: a few categories are intentionally left off this list. If your priority is e-commerce email (abandoned cart emails, product-triggered sends and store integrations), a platform built for online stores will serve you better than a general campaign tool. And if you’re sending high-volume transactional email rather than marketing campaigns, that’s a different kind of tool again.
Run a live campaign with a real segment before committing to a full migration.
Start planning your email marketing campaign now
Final thoughts
Every email marketing service here looks good on a feature list.
What matters is how it handles your list, your sends and your follow-up and you only learn that by running a campaign through it. Most offer a free plan or trial, so shortlist two or three and send something live before you move everything.
If keeping email and customer data in one place is on your list, Campaigns by Pipedrive is worth testing. Try Pipedrive free for 14 days.
