Without a clear view of how your contacts are engaging with your campaigns, your sales team will struggle to craft the perfect marketing strategy that turns prospects into deals.
Enter Pipedrive Campaigns’ email analytics tool. Track your email performance over time and by location, monitor delivery and bounce rate and see who’s most responsive to your marketing messages, so you can better strategize and improve conversion rates.
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Here are some key things a good email analytics tool should do:
Track email delivery status: It’s important to know how many of your emails are getting where they need to, as well as how many have “bounced” or been reported as spam.
Track data showing campaign performance over time: Your sales team needs to be on top of email performance so they can hone their strategy and figure out which leads are likely to turn into deals. With Pipedrive’s email analytics reports, you can get real-time updates on how many clicks and opens your campaign emails are getting.
Monitor link performance: You need to know if your contacts are interested in the content of your emails. A good marketing analytics reporting tool will measure how people are engaging with the links embedded in your campaigns.
Display contact and engagement data in one place: Your email analytics tool should integrate contact and engagement data to make it easy to see who’s engaging with each campaign.
Monitor opening rates and click-through rates to gain insight into who is engaging with your emails
Make sure your content is being delivered to the right audience – otherwise, your hottest leads could be missing out
See how your contacts are engaging with links embedded in your emails
Track “subscribed” and “unsubscribed” contacts to stay compliant with GDPR
Check which contacts have engaged with your campaigns and how
Trace how many emails weren’t delivered successfully – also known as the “bounce rate”
Keep track of who’s interacting with your campaigns and how they’re interacting
Pipedrive’s email analytics features allow you to track the success of your email campaigns, giving your sales team valuable insights to help them stay on top of the game.
All you have to do is enable engagement tracking to let Campaigns by Pipedrive see exactly how subscribers are engaging with your emails. You’ll then get access to a myriad of data telling you who’s opening your emails, as well as who’s clicking the links inside them.
These numbers will be shown as percentages, which makes it super easy to see if your email campaigns are doing well.
With Campaigns’ email analytics you’ll also gain insight into where your subscribers are located and when your emails are receiving the most clicks, meaning you can time your next campaign to reel in the highest level of engagement.
Know which campaigns win the hearts of your subscribers, how many emails were successfully delivered and how many “bounced”, and then use engagement filtering to tailor your workflow.
Use Campaigns’ built-in drag-and-drop editor to test a new email design, try out different pricing or fonts, embed new gifs, or even change links to social media.
Our no-code email template builder will make sure that, whichever way you choose to go, you craft professional emails without the need to use HTML or CSS – although you can also import templates via the HTML code.
If someone unsubscribes using the link in your email campaign or moves it to their spam folder, it’ll be shown in your campaign report, too.
Create better campaigns
Having your sales and marketing data scattered across different software can be confusing. Campaigns by Pipedrive solves that problem by integrating your email marketing analytics with data straight from your CRM.
Use the “Recipients” tab to see a list of subscribers who’ve received your email campaign. You can view how your subscribers are engaging with your emails, including which links they’ve clicked, so you know exactly what’s grabbing your leads’ attention.
Your contact engagement data also features on the contacts’ “Detail view”. There, you’ll see every campaign the contact has interacted with, as well as their status: subscribed, unsubscribed or bounced.
This seems like a good time to remind you that your email clients must “opt in” to email marketing to comply with GDPR regulations. If a contact unsubscribes, you need to know so you can stop sending them email campaigns.
Reach the right customers with the right message and create filters to understand your contacts
Set up fully automated lead qualification flows and customer relationship nurturing sequences
Email analytics are one of the most crucial marketing tools for businesses across all industries, from e-commerce to real estate. Analytics offer the functionality of tracking how your subscribers are interacting with your email marketing campaigns. They can be used to gather important data such as email open and click rates, link engagement, performance over time and performance by location.
If you want to track individual email opens, and assuming you have admin permissions enabled, you can switch on email-open and link-click tracking at the first step of the campaign creation process. If you want to track how many times emails have been opened in a single campaign, you can view the data directly in your campaigns report.
Email analytics can help your sales team gain valuable insight into how subscribers are engaging with your email campaigns. You can then use the data to boost sales and direct prospects to any landing page you wish to promote.
All you need to be able to access analytics from an email blast is an email analytics tool. No coding skills, help from freelancers, integrations or plugins are needed. These tools track email engagement and often present the data as a report.