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CRM for campaign management

Drive sales with a CRM campaign management solution

With so many activities to juggle, effective campaign management can make the difference between nurturing customers and annoying them.

An all-in-one CRM and campaign management solution helps craft campaigns that drive quality leads to your sales reps.

Streamline multichannel marketing campaigns and boost your ROI with Pipedrive’s campaign management CRM software.

14-day trial. Zero cost. Full access. No credit card required.

Campaigns templates







What to look for

What to look for in a CRM for campaign management

Effective marketing campaign management tools should power campaigns from start to finish. Use a CRM solution to implement, deliver and track targeted campaigns.

  • Create campaign workflows: Easily create custom workflows or use templates to get up and running quickly.

  • Automate tasks: Save time by automating repetitive activities like sales and marketing team to-do lists and project stage updates.

  • Automate email marketing: Trigger personalized emails to send when at the right point in the marketing funnel.

  • Schedule events: Use a scheduling delay feature to automate actions at a chosen time, like campaign launch notifications.

Organize campaign tasks

Marketing campaigns involve multiple moving parts. Each task needs to fall into place to create an effective campaign.

With Pipedrive, you can add, assign and monitor activities across your campaign’s development – and beyond.

Work toward your marketing goals by nailing down the steps it takes to get there with Pipedrive’s activity and goal management features.

Contacts segmentation

Segment audiences and personalize campaigns

Limited or non-existent segmentation stops you from tailoring your campaigns.

Pipedrive lets you segment your campaign audiences in multiple ways. Filter your contacts by engagement rates, location and other criteria.

Add new value to your campaigns with the email and market segmentation tool, available in Pipedrive’s Campaigns add-on.

Drive campaign engagement with real-time reporting

Without key insights, you won’t be able to repeat what worked and optimize what didn’t.

With Pipedrive, you can easily prepare reports and access marketing metrics like engagement, delivery and performance.

Tailor your marketing initiatives to your target audience and keep teams on the same page with access to real-time email analytics, reporting and insights.

Build your ideal marketing tech stack

Why waste time switching between tools when you could house everything under one powerful CRM roof?

Unify your tech stack and integrate your favorite platforms with Pipedrive. Connect to popular project management tools like Trello and Asana and schedule meetings on Zoom without leaving your CRM.

Level up your efficiency with our intuitive Marketplace integrations.

Campaigns by Pipedrive

Campaigns by Pipedrive brings marketing and sales under one roof, so you can grow and nurture your target audience into sales-ready prospects.

Unify sales and marketing data in one place

Craft beautiful campaigns in minutes

Segment your audience to win prospects

Improve engagement with real-time reporting

Starting from


per company per month, billed annually
or $39 per company per month, billed monthly

Learn more

Integrate campaign management with marketing tools

Pipedrive seamlessly integrates with hundreds of apps that enhance CRM and campaign functionalities, streamlining your marketing and sales processes.

Here are six key integrations that help manage contacts, improve workflows and boost conversion rates:

WhatsApp by Twilio

Communicate with your customers directly through Pipedrive’s messaging inbox. Easily manage your prospects and customers with WhatsApp by Twilio.


Optimize your contacts list in just one click. Easily and safely merge customer information using the Dedupely integration.


Improve business processes and boost collaboration between sales and marketing teams. Automate your workflows with over 500 apps using the Zapier integration.


Automate campaign personalization at scale and accelerate engagement. Increase productivity and conversions with the Klenty integration.


Connect with prospects anywhere and auto-sync Outplay activities with Pipedrive. Boost your outreach with the Outplay integration.

Google Meet

Manage, schedule and launch meetings directly from Pipedrive. Streamline the customer journey with the Google Meet integration.

How Trainify saves 2 hours per week with Campaigns by Pipedrive

As a new company, Trainify needed an easy-to-use CRM system that would streamline marketing campaigns rather than complicate them.

Pipedrive provided Trainify with an all-in-one solution that combined its email marketing and CRM tools. Our powerful CRM helped cut costs, boost productivity and accelerate campaign creation.

“It’s the best and most cost-effective way to reach your audience with a targeted message. I segment the audience to send them news, sales, reminders or value messages.”

Read the full case study

Trainify Case Study

Campaign management CRM FAQs

Increase conversions with a sophisticated CRM campaign management software