Best Mailchimp alternative:
Upgrade your email marketing with Pipedrive
Campaigns by Pipedrive is a powerful email marketing service that enables you to level up your sales and growth activity. Now you can create stunning newsletters, automate email marketing campaigns, improve customer engagement and manage your contact data all within your CRM solution.
Try a 14-day Pipedrive trial. No credit card required.
Advanced email marketing and sales features
Campaigns by Pipedrive gives you a simple yet powerful email marketing tool to create, track and optimize the perfect emails across the customer journey. Whether you’re an enterprise company or a small business, harness your CRM data in your next email campaign.
Create customizable, attention-grabbing emails from templates using our drag-and-drop email builder
Grow and nurture your prospects into sales-ready leads and track their progress across the pipeline
Target audiences and personalize your email campaigns with advanced filtering capabilities that enable segmentation
Monitor and optimize campaigns, track opens and get results with real-time reporting
Keep all of your customer data in one centralized location for the ultimate team alignment
Maintain a 360-degree vision of your revenue cycle to ensure business goals are met
Pipedrive vs. Mailchimp comparison
Campaigns by Pipedrive puts all of your marketing and sales data in one place. Increase customer engagement with advanced features like easy-to-build email campaigns, real-time tracking and intuitive insights.
Integrate your email marketing with a powerful CRM system, with pipeline management and dozens of great features, rather than relying on the Mailchimp CRM.
Mailchimp’s free plan places an ad in your emails. The Essentials Plan is the first paid plan with an ad-free experience so we’ll compare its functionality with the equivalent Campaigns tier.
Campaigns by Pipedrive
Mailchimp Essentials
List filtering
Customizable templates
Customizable report dashboards
Sales and marketing native to one tool
Email workflow automations
Pricing
$16/mo billed monthly for the Campaigns add-on for 1000 contacts
Starting at $11/mo billed for 500 contacts
Automate your activities to streamline communication
Campaigns by Pipedrive provides user-friendly advanced automation workflows that enable marketing teams to communicate with customers more effectively.
For example, adding a new lead to your CRM software automatically creates activities for that new contact as they move through the sales pipeline. Set Pipedrive to send a personalized email when leads complete a task and nurture them through constant contact management.
Pipedrive is consistently adding new email marketing automation features to Campaigns, with powerful automated sequences to qualify and nurture leads.
Create more effective sales funnels
Most email marketing platforms are single-use automation tools. Pipedrive stands apart by offering an all-in-one CRM and email marketing solution with hundreds of integrations and advanced reporting features for all your business needs. Mailchimp CRM, by comparison, is missing key features that small businesses need to ensure a great customer experience.
Pipedrive’s CRM platform helps shorten your sales cycles by fine-tuning your sales and marketing alignment. With shared insights, Pipedrive’s marketing features enable you to nurture leads, identify loyal customers and track key metrics from one intuitive platform.
How Pipedrive Campaigns helps you grow your business
Fine-tune your email marketing workflow and create and optimize impactful campaigns that drive customer loyalty with Campaigns by Pipedrive. Whether you’re a total beginner or an experienced email marketer, here’s how Campaigns can help you achieve your business goals.
- 1. Save time switching back and forth between tools
With Campaigns, your marketing and sales teams will no longer need to switch between tools to manage campaigns. Keep teams focused and productive and never miss an opportunity, by integrating your entire MarTech stack with your marketing CRM software.
- 2. Optimize campaign performance
Increase open rates with attention-grabbing campaigns, drive subscriber engagement with beautiful emails, drip useful content and track results all from Pipedrive.
Optimize your email marketing strategy using real-time performance data from your customer relationship management tool. Build upon these insights in your next campaign and get started again quickly with customizable email templates and an intuitive drag-and-drop editor.
- 3. Segment your subscriber list and personalize your messaging
Create relevant segments based on shared subscriber characteristics and personalize their email with tailored messaging.
Reach your audience the way they want to be reached with just the right message and enhance their experience with your brand using CRM data in your email marketing.
- 4. Create seamless workflows
Empower sales and marketing teams with a combined CRM and email marketing platform. Hand off hot leads who regularly engage with your emails right to your sales department. See what most interested them and help sales optimize their sales process and close the deal.
Integrate with your favorite sales and marketing tools
Enhance your CRM and email marketing software by connecting all of your favorite plug-ins, social media platforms and integrations with Pipedrive. Here are just a few of the hundreds of integration options for large and small businesses.
Dedupely
Remove duplicate contacts quickly and without risk. Improve your email list management and ensure seamless reporting with the Dedupely integration.
Google Apps
Host team or customer calls with Google Meet, track your tasks with Google Calendar, sync with Gmail and search nearby contacts using Google Maps.
Zapier
Streamline your marketing even further by automating workflows between Pipedrive and over 5000 business apps using the Zapier integration.
Trello
Connect your Trello email marketing strategy planning with your Pipedrive CRM. Manage tasks, organize information and enable cross-team collaboration with the Trello integration.
Bonjoro
Record personalized videos and send them to contacts when actions take place, like when contacts are added or deal stages updated. Grow relationships with the Bonjoro integration.
WhatsApp by Twilio
Manage conversations with your prospects and customers and get notifications in the Pipedrive Messaging inbox. Assign conversations to team members and nurture leads with WhatsApp by Twilio.
Mailchimp CRM integration FAQs
- Is Mailchimp a CRM tool?
Mailchimp is an email marketing platform. Although Mailchimp allows you to store prospect and new customer contact data, it is missing the key features that customer relationship management platforms offer. In reality, the CRM it offers is just a feature set on the marketing platform.
- Does Mailchimp have a CRM?
Mailchimp’s CRM is a set of features within the email marketing tool that enable some customer and contact management. However, to empower all teams, from sales to customer support you need a full-powered CRM like Pipedrive.
- Can I use Mailchimp as a CRM?
It is inadvisable to use Mailchimp as a CRM. If you are using Mailchimp as your email marketing tool and require a CRM, you can set up a Mailchimp CRM integration with Pipedrive, through a tool like Automate.io.
- Can I migrate my data from Mailchimp to Pipedrive?
You can migrate data from Mailchimp to Pipedrive quickly. Find out how in our Help Center migration guide.
Get more sophisticated with your email marketing today
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