Is Mailchimp a CRM tool?

Mailchimp is an email marketing platform. Although Mailchimp allows you to store prospect and new customer data, it is missing the key features that customer relationship management platforms offer. Mailchimp’s CRM is a set of features within the email marketing tool that enable some customer and contact management. However, to empower all teams, from sales to customer support, you need a full-powered CRM like Pipedrive .

Can I migrate my data from Mailchimp to Pipedrive?

You can migrate data from Mailchimp to Pipedrive quickly. Find out how in our help center migration guide .

Does Pipedrive integrate with other email marketing tools?

Yes. Pipedrive integrates with hundreds of tools through its Marketplace , including Mailchimp , Gmail and Microsoft Outlook . For tools without a native integration, Zapier connects Pipedrive to thousands of additional apps. Developers can also build custom integrations using Pipedrive’s open API .

Pipedrive vs. Mailchimp: which is better for small businesses?

It depends on what your business needs. Mailchimp is a good starting point for beginners who only need to manage subscribers and streamline campaigns. Pipedrive is the better fit if you want all-in-one CRM software with email marketing features, including list management, custom fields, drag-and-drop campaign building and a mobile app for Android and iOS that keeps your pipeline accessible wherever you are. Pipedrive aligns marketing and sales teams, gives small businesses more room to grow and helps you close deals without switching tools.

How do Pipedrive and Mailchimp compare when it comes to ease of use?

While Mailchimp is fairly straightforward, Pipedrive’s visual pipeline and intuitive interface mean most teams are up and running in days. The knowledge base includes video tutorials and detailed step-by-step guides with screenshots, covering everything from onboarding to advanced features. A free trial lets you test it before committing.

Pipedrive vs. Mailchimp

Pipedrive is a CRM with built-in email marketing tools for businesses that want their sales and marketing activity in one place. Create stunning newsletters, automate email campaigns and improve customer engagement without leaving your pipeline.

Try a 14-day Pipedrive trial. No credit card required.

Pipedrive

Pipedrive’s CRM connects your email marketing to your sales pipeline. Use it to segment contacts using pipeline data, trigger marketing campaigns based on engagement and track how each email drives revenue.

Mailchimp

Mailchimp is an email marketing platform with campaign automation features. It works well as a marketing tool, but it’s separate from your CRM, which means deal activity and campaign results live in different places.

Why is Pipedrive the best Mailchimp alternative?

AI email writer

Draft personalized emails in seconds using Pipedrive’s built-in AI, without switching between tools

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Insights and reports

Track your campaigns with reporting dashboards that connect marketing activity to pipeline performance

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Marketing automation

Trigger emails based on deal stage or activity, so your outreach runs in step with your sales process.

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Get instant answers about Pipedrive

Find out about features, benefits, pricing and more. Let Nora, our AI sales rep, show you what Pipedrive can do or schedule a call with our human experts so you can decide with confidence.

Pipedrive vs. Mailchimp comparison

Pipedrive manages your entire sales process with email marketing built in at every stage. It’s the best Mailchimp alternative because you can see how your campaigns influence revenue and deal activity – functionality that a standalone email tool doesn’t have.

Campaigns by Pipedrive

Mailchimp Essentials

List filtering

Customizable templates

Customizable email templates

Email workflow automations

Campaign analytics and reporting

Native CRM and pipeline management data

Revenue reporting tied to email activity

Pipedrive CRM vs. Mailchimp pricing comparison

Pipedrive prices

Mailchimp prices

Free trial

Price

$14–$79 per seat (annual/per month). Campaigns is a paid add-on you can activate with any Pipedrive plan.

$16–$1280+ (annual/per month) billed by contact count.

Keep your prospects engaged with email automation

Without automation, follow-up emails depend on a rep remembering to send them at the right moment.

Campaigns by Pipedrive provides user-friendly automation workflows that help marketing teams communicate with customers more effectively.

Send a personalized email straight from Pipedrive and nurture leads through every stage of your pipeline without manually tracking each follow-up.

Learn more about Pipedrive’s email marketing automation.

Track which campaigns drive revenue with email analytics

Without knowing how leads engage with emails, your team has no reliable way to optimize campaign performance.

Pipedrive’s email analytics tracks open rates, click rates and bounce rates in real time, giving your team a clear picture of what’s working.

With shared insights, Pipedrive helps you to nurture leads, identify loyal customers and track key metrics from one intuitive platform.

Discover Pipedrive’s email analytics capabilities.

Mailchimp vs. Pipedrive FAQs

Mailchimp is an email marketing platform. Although Mailchimp allows you to store prospect and new customer data, it is missing the key features that customer relationship management platforms offer.

Mailchimp’s CRM is a set of features within the email marketing tool that enable some customer and contact management.

However, to empower all teams, from sales to customer support, you need a full-powered CRM like Pipedrive.
It depends on what your business needs. Mailchimp is a good starting point for beginners who only need to manage subscribers and streamline campaigns.

Pipedrive is the better fit if you want all-in-one CRM software with email marketing features, including list management, custom fields, drag-and-drop campaign building and a mobile app for Android and iOS that keeps your pipeline accessible wherever you are.

Pipedrive aligns marketing and sales teams, gives small businesses more room to grow and helps you close deals without switching tools.