Corporate Education Company Trainify offers a unique service in Latvia: organizing training events and providing the content for them. By combining an events agency and a business training organization, they can provide a seamless experience for their clients.
Tool to manage both email marketing and sales
Individual campaigns created to engage prospects
Hours a week saved thanks to Campaigns
CEO Viktors Pedčenko was used to using bulky CRMs, but when he founded Trainify one year ago with partner Artis Skuja, he knew they’d need a lighter CRM that was easier to use and grow with.
He also wanted tools that would help streamline and provide data on his email marketing campaigns, as well as having an email marketing tool and CRM that would integrate with each other.
Like many companies, Viktors knew that Trainify would benefit from a tool that aligned sales and marketing processes – something an integrated CRM and email tool would support.
Firstly, Pipedrive provided the easy-to-pick-up and lightweight CRM software Viktors was looking for when setting up Trainify, making onboarding and expanding how the organization used their CRM a breeze.
But there were other benefits too: Thanks to Pipedrive’s new Campaigns add-on, Trainify was able to combine both its CRM and its email marketing into one solution, saving money, but also allowing automated data flow between the two parts of the software.
By combining their email marketing and CRM into one affordable package, the Trainify team not only saved themselves time and money, but also reduced the risk of human error. Thanks to the automatic contact data sharing within the program, they were also able to accelerate the preparation of email campaigns.
Moreover, the number of other sales and marketing management tools at their disposal grew significantly, giving them an array of powerful ways to grow their customer base.