Building an email should be a simple, intuitive and quick process. It shouldn’t require HTML skills or even basic design skills – especially when you have other, more pressing tasks to tend to, like selling your product!
An email builder helps sales and marketing people create beautiful, responsive email marketing campaigns in no time with drag-and-drop blocks and carefully curated templates, designed to pique prospects’ interest and have them looking forward to your emails.
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Here are some “musts” you should look for in an email templates builder:
Ease of use: Any email builder you consider should be intuitive and require no complicated onboarding or special skills.
A rich template selection: Sure, you can create a template from scratch, but email templates are often all you need. With a selection of templates to choose from, it’s easier to test which one works the best.
HTML editing: To be on the safe side, make sure you have the option to import, preview and use HTML code elements when crafting an email.
Compatibility with other sales and marketing tools: Working with separate tools that can’t communicate with one another is a pain. Make sure that your email builder integrates with your frequently used tools and your CRM for a seamless workflow.
Support: Never underestimate a 24/7 support service that can offer the best solution whenever you need it as well as share pro experience to help you build your dream campaign.
Ability to work with your email client: For the best email delivery, you need to send emails from your company’s custom domain, rather than having Gmail or Outlook in the address, as this can be marked as spam.
Subject lines and preheaders: Customize your email subject line and preheader to grab attention in the recipient’s inbox.
Choose from a range of templates or create a beautiful template on your own
Add titles, images, videos, buttons, icons, social and other elements with a simple drag-and-drop
No knowledge of HTML or complex tech is needed to edit content blocks
Campaigns by Pipedrive, Pipedrive’s drag-and-drop editor, is an easy-to-use tool that helps you create professional designs and engaging content for your contacts. The email builder can be used to create email campaigns, newsletters, or templates for future use.
Video, icon, menu and social blocks are all available, as well as many other commonly used elements. And, just in case you can’t find the right element, there’s an HTML block that enables you to create your own design, paste it directly into the editor and view it in preview.
Want to delve deeper into your email’s design? In the settings tab, you can find more general email design settings, like how wide the design area is going to be and choose your background color, default font and more.
At the bottom of each email, you’ll find an unsubscribe footer. This is mandatory and is not possible to remove, as it is necessary for GDPR compliance and also improves your email domain’s reputation.
Campaigns by Pipedrive, Pipedrive’s email builder, comes with ready-to-use templates that enable you to create effective, beautiful emails, without overthinking their design elements. All of the templates are effective and designed for maximum engagement.
You can also create your own template, a design that fits your branding guidelines or one that you know you’ll use again. Afterward, you can save it as a template and re-use it for other campaigns, making further edits if you wish.
With Pipedrive Campaigns, you can build templates as preparation before creating email campaigns, allowing you to create a library of templates for future use.
Note that all of the email templates contain an unsubscribe footer, which is essential for GDPR compliance (and your reputation as a sender) and can’t be removed. The unsubscribe footer contains merge tags that will generate your company information automatically when you send out your email campaign. You can edit this text via the editor and save the changes.
Reach the right customers with the right message and create filters to understand your contacts
Discover which campaigns win the hearts of your audience with real-time reporting
Set up fully automated lead qualification flows and customer relationship nurturing sequences
An email builder is an easy and fast tool that allows sales and marketing people to create beautiful emails using a set of ready-made templates and drag-and-drop elements. Users can customize their templates and other elements to their needs and branding conventions, including changing the theme, colors, font sizes, videos, images, social media links and buttons.
To find the best email builder for your needs, you should compare the offering against the price. Some top considerations to keep in mind are ease of use, responsiveness, the ability to integrate with other business tools (such as your CRM, for example) and more.
An HTML email builder is a tool that enables you to create and use HTML files for email campaigns. Though you can always use a template and drag-and-drop boxes, it’s always good to choose email marketing software that offers an HTML builder feature, allowing you to create more advanced templates for company use.
Normally, businesses and brands use an email builder, as it allows them to effortlessly create stunning emails for marketing purposes, including newsletters and promotional emails.