Marketing

CUSTOMERS

Customer surveys: Best practices for sales and marketing teams

Customer surveys help you understand your customers better for improved sales and marketing. Learn how to create a survey that gets actionable insights.

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Behavioral segmentation: What is it and how can it drive engagement and loyalty

Learn the six main types and benefits of behavioral segmentation, then leverage this technique to optimize your marketing strategies and drive revenue.

Lifecycle emails: the 8 stages, types of content for each plus helpful tips

Learn the 8 stages of lifecycle emails, what type of content works for each and helpful tips for building your first lifecycle email campaign.

Buyers personas: A complete guide to how to create and use them

Learn how creating buyer personas will benefit your business by helping you better target and personalize your messaging to customers and prospects

4 Tips on Using Email Personalization to Connect with Customers During Hard Times

One of the biggest challenges that marketers face during the COVID-19 outbreak is finding out how best to connect with their customers. In this article, we’ll explore some approaches and mindsets to use when applying email personalization during a crisis.

How to Adjust Your Marketing Automation Messaging During a Crisis

Adjusting your automation messaging is critical during this crisis. Update your voice and tone to match the current climate, evaluate your performance and tweak your communications as you go.

9 re-engagement emails to win back inactive subscribers

Re-engagement emails remind inactive subscribers why they signed up to you in the first place. Here are nine re-engagement email examples for inspiration.

Email click-through rate: What is it and how can you improve it?

Email click-through rate (or email CTR) is one of the main email marketing metrics showing the engagement of your target audience. If the email open rate shows how many think that your email is worth their attention, then the email click-through rate shows whether your email can nudge people into action.