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Vista Equity Partners make majority investment in Pipedrive (customer FAQs)

We’re excited to announce that market-leading investment firm Vista Equity Partners has made a majority investment in Pipedrive.

In this article, we answer some of the questions you might have and explain what this means for our customers.

Who is Vista Equity Partners?

Vista Equity Partners is a leading global investment firm with more than $58 billion in cumulative capital commitments. The firm invests exclusively in software, data and technology-enabled businesses, bringing an approach that prioritizes creating enduring market value for the benefit of its global ecosystem of investors, companies, customers and employees.

Based in the US, the firm’s other investments include category-leading companies from all around the world, such as Ping Identity, MindBody, PowerSchool and more.

What will the investment be used for?

Vista Equity Partners’ investment, as well as its partnership with Pipedrive, will further fuel our ongoing expansion and enable us to continue building our product portfolio, so that we can offer solutions to more customers in new markets.

What does the investment mean for me as a Pipedrive customer/partner?

Nothing will change for our customers, who can still expect the same support, reliability and service as before. We will continue to develop new solutions to ensure that we can service our customers’ needs as they continue to grow. Vista will allow us to go even further. Their resources and global footprint will help Pipedrive provide even better support and solutions to our customers and partners, so that our customers can continue to grow their own businesses in the future.

The capital from the investment will enable us to provide, build, and grow our product lines while other programs will improve our customer and employee experience. Our continued focus on innovation will ensure product leadership in the market, while market expansion opportunities will allow us to deliver our products to new customers.

How will being part of the Vista family help Pipedrive grow?

Now is the perfect time to work with a partner like Vista: Vista’s team of investors, operators, technologists and entrepreneurs understand the unique challenges and opportunities of enterprise software companies like no other investor and we look forward to partnering with them to accelerate our growth trajectory.

Collectively, Vista’s companies make up one of the largest software companies in the world by revenue and headcount, meaning we are joining an ecosystem that provides access to a vast community of resources, peers and practice experts who can help grow and advance our company.

Pipedrive is on the edge of a tremendous amount of opportunity and growth. Combining our deep-rooted understanding of our customers with the strength and strategic oversight of Vista will help Pipedrive accelerate this growth.

Why Vista?

With the vision and industry leadership to bring Pipedrive to the next level of growth, Vista clearly stands above the competition. In our engagements with the team, Vista demonstrated how their commitment, experience and focus on the software sector could help us grow and evolve our business and result in our shared success.

The firm has $58 billion in capital commitments, over 450 private equity transactions worldwide, deep industry expertise and executive resources, making it the obvious partner to help Pipedrive execute on its mission.

What attracted Vista to Pipedrive?

As more and more small- and medium-sized businesses look to accelerate their digital adoption, solutions like Pipedrive are crucial to helping enable this growth and success.

Vista saw a tremendous opportunity with Pipedrive. Through this partnership, Vista can leverage its capital and strategic guidance to help Pipedrive accelerate growth, improve its product and provide solutions to more markets. Vista is partnering with Pipedrive and its existing investors to provide disruptive, innovative and value-driving sales enablement solutions to help even more companies across the globe sell with certainty and efficiency.

Will Pipedrive continue to operate as a standalone entity?

Pipedrive will operate as an independent entity with Vista as our owner and partner, continuing our mission to provide the best-in-case CRM solutions for as many sales teams around the globe as possible. As owners and board members, Vista will provide their expertise and work alongside our leadership team to ensure we continue to grow effectively. However, the core of Pipedrive and our values will remain the same.

Will there be any product integrations that result from the investment?

Pipedrive is always looking to build more integrations with tools that our customers are using. While there is no immediate plan to build integrations as a direct result of this investment, we are looking forward to being part of the Vista ecosystem and developing connections with other successful software companies.

What will happen to Pipedrive’s existing investors?

Pipedrive’s existing investors Bessemer Venture Partners, Insight Partners, Atomico, DTCP, and Rembrandt Venture Partners, will continue as minority investors in the company and will partner with Vista and the Pipedrive team to accelerate the company’s growth trajectory.

What happens next?

Our leadership team remains committed to our mission of serving our customers and the values that underpin our company and business philosophy. Over the next few months, we will work closely with Vista to determine how we impact positive change in our business and take advantage of the opportunities in front of us to improve our offering for customers. Stay tuned for further details.

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