Following up consistently is one of the hardest parts of sales. Without structure, leads slip through the cracks, sales cycles drag on and your team spends hours juggling manual reminders.
With Sequences in Pipedrive, you can turn follow-ups into repeatable, structured workflows.
Combine manual emails and tasks into clear steps, so your team always knows what to do next – and every prospect feels engaged personally, not spammed.
Key takeaways for Sequences
Build repeatable workflows of emails and tasks that keep follow-ups consistent.
Save time and keep your pipeline moving with structured, step-by-step playbooks.
Align your team with a shared process for nurturing leads at scale.
Pipedrive helps you nurture leads more effectively by combining Sequences with the rest of the Pulse toolkit – start your free 14-day trial to see it in action.
What are Sequences in Pipedrive?
Sequences is a feature inside Pipedrive’s Pulse toolkit that helps you build structured, repeatable workflows for lead nurturing.
Instead of chasing reminders or improvising every follow-up, you can design flows that mix manual and automatic emails with scheduled tasks – keeping your follow-ups consistent, but still human.
It’s the best of both worlds: scalable workflows that save time while preserving personal engagement.
When leads pile up, even strong opportunities can be lost without a clear system to manage lead nurturing.
Sequences solve this by turning follow-ups into repeatable playbooks your team can rely on:
Stay consistent. Never forget a follow-up or let a deal go cold
Keep it personal. Sending emails manually makes every message feel authentic, while automation is always there when you need it
Boost efficiency. Spend less time organizing tasks and more time selling
Scale smarter. Share repeatable workflows across your sales team
Sequences give structure without removing the human element, helping you build stronger relationships and win more deals.
And the best part? Sequences are very easy to set-up, you can build one in just a couple of clicks.
How does Pipedrive’s Sequences work?
Using a simple builder, you can create linear flows that include:
Manual emails you draft and send at the right moment
Follow-up tasks like calls or check-ins, assigned automatically
As deals progress, your team moves through each step with clarity and confidence. Sequences don’t replace personal outreach, but they organize it into a repeatable system.
How to start using Sequences in Pipedrive
Getting started is simple:
Go to Pulse > Sequences
Create a new Sequence from scratch or a template
Add deals when they reach key stages in your pipeline
From there, your team can work through tasks and emails with full visibility into progress and results.
Sequences is one of the core features of Pulse, Pipedrive’s new set of tools for smarter prospecting and deal management.
Together, these features give you everything you need to focus on the right opportunities and keep deals moving:
Feed – a real-time workspace for managing all deal-related tasks
Data enrichment – instantly complete missing company and contact details
Custom scoring – prioritize deals based on the criteria that matter most
Sequences – keep follow-ups structured, consistent and personal
By combining these tools, Pulse gives sales teams a clear, scalable system for smarter selling.
Drive consistent, personal follow-ups with Sequences in Pipedrive
With Sequences in Pipedrive, follow-ups don’t fall through the cracks. They become a repeatable system your whole team can trust.
Sequences combine structure with personalization to help you close more deals, shorten sales cycles and keep your pipeline moving.
Start your free 14-day trial and experience how Sequences transforms your follow-ups.
