Successful email marketing is an ongoing process, not a one-off task. Follow these step-by-step instructions to create and manage an effective campaign.
Can you have a capital letter in your email address? Learn the best practices for using capitalization in emails.
Learn about the importance of email drip campaigns with a step-by-step guide on how to create one, plus six examples and what you can learn from them.
Resubscribing unsubscribed contacts in the GDPR era can be tricky. To resubscribe contacts while staying GDPR compliant, follow these tips.
Learn why building your own targeted email lists will help you get the most ROI out of your email marketing and how to get started with them.
Optimizing your email strategy will get you a high ROI, if done right. Follow these 7 fundamental principles for a highly profitable email strategy in 2022.
Learn the six main types and benefits of behavioral segmentation, then leverage this technique to optimize your marketing strategies and drive revenue.
Check out our breakdown of 8 promotional email examples and why they’re effective, plus 6 quick tips to help you get the most of your email marketing.