Marketing

CUSTOMERS

Customer surveys: Best practices for sales and marketing teams

Customer surveys help you understand your customers better for improved sales and marketing. Learn how to create a survey that gets actionable insights.

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How to create a newsletter: The ultimate guide

Thinking about starting a newsletter? In this article, learn what it is, why it’s important and how to create a newsletter in 8 easy steps.

Email marketing: How to use a QR code for list growth (with 7 helpful tips)

QR codes can help you build an email list of high-value subscribers. Learn how to reach the right people, grow your subscriptions and generate more revenue.

19 real estate marketing ideas to generate more leads

Looking for real estate marketing ideas? Here’s the ultimate list of realtor marketing ideas that will help you generate leads and drive brand recognition.

Email autoresponders for your CRM: Roundup, examples and guide

You can use an email autoresponder to set up follow-up emails, which can then be employed in many different ways to improve your email marketing strategy. Here are a few creative ways to use an email autoresponder.

Smarketing: How sales and marketing alignment can boost your revenue

Are your sales and marketing teams aligned? Find out what smarketing is and how you can connect your sales and marketing teams to increase your revenue

Quotes for email signatures: How effective are they for sales and marketing?

Should you use quotes in your professional email signature? This article explains how quotes can affect email engagement and other ways to build your brand

8 easy steps to creating and managing a successful email campaign

Successful email marketing is an ongoing process, not a one-off task. Follow these step-by-step instructions to create and manage an effective campaign.

Does capitalization matter in email addresses?

Can you have a capital letter in your email address? Learn the best practices for using capitalization in emails.

Email drip campaigns: How to use and create one, with six examples

Learn about the importance of email drip campaigns with a step-by-step guide on how to create one, plus six examples and what you can learn from them.

How to resubscribe your email contacts and why you should

Resubscribing unsubscribed contacts in the GDPR era can be tricky. To resubscribe contacts while staying GDPR compliant, follow these tips.

Targeted mailing lists: How to build your email list and segment your database

Learn why building your own targeted email lists will help you get the most ROI out of your email marketing and how to get started with them.

7 email strategy and email marketing tips to know in 2022

Optimizing your email strategy will get you a high ROI, if done right. Follow these 7 fundamental principles for a highly profitable email strategy in 2022.

Behavioral segmentation: What is it and how can it drive engagement and loyalty

Learn the six main types and benefits of behavioral segmentation, then leverage this technique to optimize your marketing strategies and drive revenue.

8 promotional email examples plus 6 ways to maximize email ROI

Check out our breakdown of 8 promotional email examples and why they’re effective, plus 6 quick tips to help you get the most of your email marketing.

12 Sales Promotion Examples to Close More Deals and Set Your Sales Team Up for Success

Your guide to sales promotion including a definition, along with sales promotion examples and techniques that will help boost demand, generate leads and increase sales.