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Our 2022/2023 State of Sales and Marketing report is here

Download the free economy review and discover which steps businesses took to succeed in 2022 and how this affected employees.

Companies have struggled through a pandemic and economic downturn this decade, but sales and marketing teams keep proving their resilience.
Our 2022/2023 State of Sales and Marketing report analyzes how these setbacks impacted businesses.

Dominic AllonCEO, Pipedrive

Key findings in sales and marketing 2023

1. People remain optimistic and businesses are still investing

80% of sales and marketing professionals remained optimistic. Most businesses invested more in 2022 than in previous years.

2. Most companies grew, but fewer than in 2021

63% of companies experienced YoY growth in 2022, compared to 71% in 2021. Smaller businesses were least likely to grow.

3. Budget and workforce reductions have a clear impact

Employees experiencing budget cuts, layoffs and reduced benefits tended to be concerned about the future.

4. People are resilient but need support (and technology)

Most respondents remained positive but benefited from team support. Companies investing in tech tended to have more optimistic employees.

What’s in the report?

  • The key trends affecting sales and marketing professionals

  • The factors helping employees hit their goals

  • Insights revealing how businesses grow and how yours can too

  • Data from respondents around the globe, working for startups, SMEs and large businesses

  • The hopes and concerns of business owners and employees

What makes Pipedrive the perfect CRM for teams

400+ integrations

Seamless integrations with all your favorite tools plus an open API

24/7 support

Support chat around the clock, as well as a comprehensive online help center

Easy to set up

Simply import your data from spreadsheets or another CRM tool and you’re ready to go

Team-dedicated features

From team goals to docs and templates sharing to advanced user permissions

Intuitive and easy to use

Visual, simple and customizable to help all team members hit their marks


Fully customizable to fit your business and workflows and personalize your pipelines

Over 400+ integrations

Expand the capabilities of Pipedrive with hundreds of apps and integrations

Don’t trust us. Trust the ratings:







Our customers love us

The workflow is perfect for our event management business, recording all booking information and giving reminder alerts. Being able to email clients via the app is great too.
GSGraeme SmithArea Manager, Wedding Jam
Easy to use, reasonably priced, and ensures I don't drop the ball on following up with my leads!
CLChristine LukenAuthor & Speaker, Financial Lifeguard
You guys rock for online sales pipeline management! Thanks for making software that thinks about users above a feature list. Loving every minute.
DKDarrell KeezerCEO, Candybox Marketing Inc.

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