Our 2022/2023 State of Sales and Marketing report is here
Download the free economy review and discover which steps businesses took to succeed in 2022 and how this affected employees.
Key findings in sales and marketing 2023
1. People remain optimistic and businesses are still investing
80% of sales and marketing professionals remained optimistic. Most businesses invested more in 2022 than in previous years.
2. Most companies grew, but fewer than in 2021
63% of companies experienced YoY growth in 2022, compared to 71% in 2021. Smaller businesses were least likely to grow.
3. Budget and workforce reductions have a clear impact
Employees experiencing budget cuts, layoffs and reduced benefits tended to be concerned about the future.
4. People are resilient but need support (and technology)
Most respondents remained positive but benefited from team support. Companies investing in tech tended to have more optimistic employees.
What’s in the report?
The key trends affecting sales and marketing professionals
The factors helping employees hit their goals
Insights revealing how businesses grow and how yours can too
Data from respondents around the globe, working for startups, SMEs and large businesses
The hopes and concerns of business owners and employees
What makes Pipedrive the perfect CRM for teams
500+ integrations
Seamless integrations with all your favorite tools plus an open API
Customer support
Active support chat, email and a comprehensive online help center
Easy to set up
Simply import your data from spreadsheets or another CRM tool and you’re ready to go
Team-dedicated features
From team goals to docs and templates sharing to advanced user permissions
Intuitive and easy to use
Visual, simple and customizable to help all team members hit their marks
Industry-agnostic
Fully customizable to fit your business and workflows and personalize your pipelines
Over 500+ integrations
Expand the capabilities of Pipedrive with hundreds of apps and integrations
Don’t trust us. Trust the ratings:
4.5/5
4.3/5
4.3/5
4.8/5
4.5/5
4.5/5
Our customers love us
Dan SetoCOO and Founder, CircuitMeter Inc.
Ana RinckOperations Manager, BAKERpedia
Sean CourtFounder, Beaumont & Co.