Consumer CRM software
Manage consumer experiences and build strong customer relationships
Consumer brands must understand buyer needs and have all metrics easily accessible to deliver the best customer experience.
Consumer CRM software centralizes customer data to help you improve sales, marketing and customer service.
Track and manage sales operations from a single place with Pipedrive’s consumer CRM. Increase customer retention and customer satisfaction by providing personalized buyer experiences at scale.
14-day trial. Zero cost. Full access. No credit card required.
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What to look for in a consumer CRM
A quality consumer CRM gives you the clearest picture of the demographics you want to reach.
Here are some top features to look for in a CRM in the consumer industry:
Data management. Use customer data to understand your target audience.
Lead generation software. Convert leads faster and learn about consumer decision-making.
Built-in sales products and features. Leverage CRM products that help you understand consumer challenges and inspire purchases among target demographics.
Robust tool integrations. Access a marketplace of 500+ integrations and add-ons for every customer journey stage, from first contact to advocacy.
Consumer CRM features
How does a consumer CRM platform work?
A good CRM solution can transform your business by helping you attract valuable leads, build lasting relationships and streamline buyer journeys.
Here are six CRM features and add-ons that’ll align with your business needs, help you increase conversions and keep customers coming back.
Streamline your sales cycle with unified workflows
Disorganized customer data makes it harder to analyze audience behavior and build engaging marketing campaigns.
The best CRM tools help you visualize the typical buyer lifecycle so your team knows what to do and when.
Pipedrive’s sales pipeline view is customizable. Add stages and activities to give marketing teams easy-to-follow roadmaps for trust-building customer experiences.
Learn more about Pipedrive’s customizable CRM.
Build an audience and nurture new customers
Not delivering personalized buying experiences might push potential customers toward your competitors.
Pipedrive centralizes information, giving salespeople and marketers the insight to contact customers, recommend relevant products and cross-sell or upsell.
Stay on top of your inventory so customers never find a product out of stock. Interact with them using an omnichannel approach to show you’re engaged.
Learn more about Pipedrive’s web chat features.
Drive customer loyalty with marketing automation
Ignoring existing customers in favor of new ones can slow growth. It’s better to turn first-time buyers into loyal followers.
Pipedrive’s automation features make it easy for e-commerce, SaaS and B2C brands to increase customer engagement post-conversion.
Use detailed insights to trigger follow-up emails and recommend products. Showing you can meet customers’ needs creates repeat sales opportunities.
Learn more about Pipedrive’s automation features.
Over 500+ integrations
Expand the capabilities of Pipedrive with hundreds of apps and integrations
How Big Dog Solar increased revenue by 40% with Pipedrive
Big Dog Solar wanted to extract sales data to identify its most effective techniques and valuable lead sources.
Pipedrive’s insights and reports helped the team spot winning patterns they could repeat to gain more business, resulting in revenue growth of 40%.
“Pipedrive has been the keystone [of our growth] because it’s enabled us to keep track of everything from visibility and management but also add the sales reps and keep track of prospects a little better.”
