What is a photography CRM?

A CRM for photography is a customer relationship management system used by photographers and related businesses. Photography CRMs help users with client management, lead capture, scheduling and other business management tasks more efficiently.

Do I need a CRM for my photography business?

Strong relationships are an essential part of any profitable photography business. Whether you’re a small business, an online gallery or a growing agency, a CRM gives you a centralized location for all your client details, ultimately enhancing your overall productivity and client satisfaction.

What is the best CRM for photographers?

The best photography CRM will help business owners manage every aspect of the customer journey. Pipedrive combines easy-to-use business software with a comprehensive platform covering everything from lead generation to closing deals and beyond.

What is the difference between a CRM and studio management software?

CRMs and photography studio management software usually include contact management and task management tools. A photography CRM focuses on managing client relationships throughout the sales process. Studio management software is primarily designed to handle the operational aspects of a photography business, with common features including client portals, online booking, time tracking and online payments. With the right integrations, a CRM can handle both client relationships and the operational side of your photography business.

CRM for photographers

Successful photography businesses and agencies know the importance of strong client relationships.

Customer relationship management (CRM) software helps photographers manage their contacts, automate administrative tasks and focus on building a profitable business.

Discover how Pipedrive’s CRM helps photographers organize leads, track bookings and boost revenue.

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Pipedrive’s CRM features for photographers

Automate repetitive tasks

Spend less time on mundane admin work and more time making clients look good with workflow automation.

Manage your clients

Track every stage of your customer journey, from new leads to happy clients and beyond.

Track your communication

Keep in touch with new clients and get a visual history of all your calls, emails and activities.

Find new leads

Chat with web prospects and create customizable contact forms or questionnaires to collect details.

Schedule your next shoot

Set your availability, share your calendar and get reminders for upcoming events.

Stay connected on the go

Plan your day, catch up with clients and take notes wherever you are with Pipedrive’s mobile app.

What to look for in a photography CRM

When choosing a CRM for your photography business, make sure it has these key features:

User-friendly: Get up and running quickly with a simple and intuitive CRM.
Document control: Send templated quotes and proposals, get notified when they’re opened and request e-signatures with advanced document management.
Email campaigns: Reach out to potential clients and keep them engaged with email marketing software.
Useful integrations: Connect your photography CRM with integrations for your favorite tools and apps, including Stripe, Google Calendar and QuickBooks.

Create custom workflows for every kind of job

It’s easy to get overwhelmed when you’re managing different types of projects for multiple clients.

Workflow automation takes all the repetitive admin and busywork off your plate, streamlining tasks for each step of the process.

Pipedrive enables you to create custom workflows for project management, so you can focus on photography and not on paperwork.

Learn more about Pipedrive’s workflow automation features.

Keep track of all your clients and their requirements

Whether you’re a commercial or wedding photographer, every client has their unique priorities and preferences.

Contact management tools store all of your client information, including specific project details and timelines.

Track each stage of the customer journey with Pipedrive’s CRM and provide a personalized client experience that exceeds expectations.

Discover Pipedrive’s customer management features.

Stay connected with your clients

Keeping in touch with all of your clients is challenging when you have a busy schedule.

Automated emails simplify client communication, allowing you to schedule regular follow-ups.

Pipedrive also syncs your inbox with your CRM so you always have the latest messages, then provides ready-made email templates for the perfect response.

Find out more about Pipedrive’s email and communication features.

Manage your photography business from anywhere

From studio shoots to venue visits, photographers spend a lot of time on the go.

A cloud-based CRM lets you access client details, manage bookings and track projects wherever you are.

Use Pipedrive’s mobile app to organize your day, review conversations and take notes, even when you’re offline.

Discover Pipedrive’s mobile CRM, available on Android and iOS devices.

Over 500+ integrations

Expand the capabilities of Pipedrive with hundreds of apps and integrations

See all apps and extensions

Smart Docs Pro add-on

Share templates with other users in your team and ensure your documents are kept secure and accessible by setting company wide storage rules for OneDrive, Sharepoint or Google Drive. Close the deal by requesting e-Signatures and remove branding from documents you share with your clients.

e-Signatures

Template sharing & storage rules

Unbranded documents

e-Signatures

Template sharing & storage rules

Unbranded documents

$32.50

per company per month, billed annually if added to an Advanced plan subscription
or $39 per company per month, billed monthly if added to an Advanced plan subscription

Smart Docs Pro add-on is free with a Professional or Enterprise plan subscription

Learn more

How Pipedrive helps Visionair Media save hundreds of dollars every month

Like many businesses hit by the pandemic, Visionair Media needed to reduce costs while still carrying out vital sales activities.

Pipedrive provided a cost-effective CRM solution without compromising on quality. With the streamlined migration process and customer support, Visionair Media was able to import its data and get up and running within hours. Now team members can convert more leads and drive more revenue, all while saving costs.

“The issue I found with everybody except Pipedrive was support. They go out of their way to help you, that’s one of the things I like about Pipedrive.”

Read the case study

Photography CRM FAQs

CRMs and photography studio management software usually include contact management and task management tools.

A photography CRM focuses on managing client relationships throughout the sales process. Studio management software is primarily designed to handle the operational aspects of a photography business, with common features including client portals, online booking, time tracking and online payments.

With the right integrations, a CRM can handle both client relationships and the operational side of your photography business.

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments