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CRM for photographers

Successful photography businesses and agencies know the importance of strong client relationships.

Customer relationship management (CRM) software helps photographers manage their contacts, automate administrative tasks and focus on building a profitable business.

Discover how Pipedrive’s CRM helps photographers organize leads, track bookings and boost revenue.

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CRM for Photographers







What to look for in a CRM for photography

What to look for in a photography CRM

When choosing a CRM for your photography business, make sure it has these key features:

Create custom workflows for every kind of job

It’s easy to get overwhelmed when you’re managing different types of projects for multiple clients.

Workflow automation takes all the repetitive admin and busywork off your plate, streamlining tasks for each step of the process.

Pipedrive enables you to create custom workflows for project management, so you can focus on photography and not on paperwork.

Learn more about Pipedrive’s workflow automation features.

Customer management

Keep track of all your clients and their requirements

Whether you’re a commercial or wedding photographer, every client has their unique priorities and preferences.

Contact management tools store all of your client information, including specific project details and timelines.

Track each stage of the customer journey with Pipedrive’s CRM and provide a personalized client experience that exceeds expectations.

Discover Pipedrive’s customer management features.

Stay connected with your clients

Keeping in touch with all of your clients is challenging when you have a busy schedule.

Automated emails simplify client communication, allowing you to schedule regular follow-ups.

Pipedrive also syncs your inbox with your CRM so you always have the latest messages, then provides ready-made email templates for the perfect response.

Find out more about Pipedrive’s email and communication features.


Manage your photography business from anywhere

From studio shoots to venue visits, photographers spend a lot of time on the go.

A cloud-based CRM lets you access client details, manage bookings and track projects wherever you are.

Use Pipedrive’s mobile app to organize your day, review conversations and take notes, even when you’re offline.

Discover Pipedrive’s mobile CRM, available on Android and iOS devices.

Over 400+ integrations

Expand the capabilities of Pipedrive with hundreds of apps and integrations

Smart Docs Pro add-on

Share templates with other users in your team and ensure your documents are kept secure and accessible by setting company wide storage rules for OneDrive, Sharepoint or Google Drive. Close the deal by requesting e-Signatures and remove branding from documents you share with your clients.


Template sharing & storage rules

Unbranded documents


Template sharing & storage rules

Unbranded documents


per company per month, billed annually if added to an Advanced plan subscription
or $39 per company per month, billed monthly if added to an Advanced plan subscription

Smart Docs Pro add-on is free with a Professional or Enterprise plan subscription

How Pipedrive helps Visionair Media save hundreds of dollars every month

Like many businesses hit by the pandemic, Visionair Media needed to reduce costs while still carrying out vital sales activities.

Pipedrive provided a cost-effective CRM solution without compromising on quality. With the streamlined migration process and customer support, Visionair Media was able to import its data and get up and running within hours. Now team members can convert more leads and drive more revenue, all while saving costs.

“The issue I found with everybody except Pipedrive was support. They go out of their way to help you, that’s one of the things I like about Pipedrive.”

Read the case study

Visionair case study

Photography CRM FAQs

Used by over 100,000 companies in 179 countries

In the forecast view, we look at what deals are due to close this month, next month just to make sure everyone is really honest about what they should be working on.

Carolyn PearsonFounder, Maiden Voyage

One of the favorite features within Pipedrive is the email integration. It pulls all of the clients details in, so that we don’t have to think about it.

Erin and DrewFounders, Pro Arts

As a business owner, my favorite feature in Pipedrive is the statistics and being able to look at the dashboard and use those metrics to help each individual on the team.

Lisa CoyleCEO, 360 Payments

Develop a stronger business with a photography CRM