Sales pipeline analysis

Intelligent insight into sales pipeline is a prerequisite for any improvement. Pipedrive CRM with excellent sales reporting can give you the information you need to ramp up those sales results.

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First, what is a sales pipeline?

Defined: the process that’s composed of the conversations with prospects that lead to closed deals and fall within the timeframe of your normal sales cycle.

In more human terms, your sales pipeline is every email, call and meeting, even the reps you met at last night’s cocktail party - all of the contacts that have taken place during your sales cycle. Most of the conversations are in the early stages of your pipeline - the people that you think need what you’re offering. With others, you’ve already established a good need-offering fit and are driving toward a close.

The 4 levers of sales pipeline analysis

Sales pipeline analysis is all about the old mantra “what you can measure, you can improve”. But before taking measurements, you need to make sure you’ve defined your pipeline’s sales stages. Having done that, you’re ready to move on to the 4 metrics that make up the sales pipeline:

The number of deals in your pipeline

Average size and value of the deals in your pipeline

Close ratio, average percentage of deals won

Sales velocity, average time it takes to win a deal

Improve your sales pipeline analysis

Improvements can be made in all four areas. What you need is to identify where your difficulties lie, and that’s where Pipedrive comes in.

Reduces admin work

Easy to use and set-up

Unifies all tools

Fully customizable

Available on the go

Designed for salespeople

Sales CRM that gives you sales insights

Pipedrive is a light-touch sales CRM built for minimum input and maximum output. With our simple, intuitive software there’s no 200 page list of functions, and no two-day training required. Just log in, fill up your pipeline and start selling with a product designed to make selling beautiful.