CRM for restaurants
A customer relationship management system (CRM) is a centralized database that helps you grow your restaurant business and increase profitability.
Turn your diners into loyal customers with a CRM that sends them the most relevant offers, reminds them of events and remembers their order history.
Get to know your customers, track your business better and entice diners with Pipedrive’s restaurant CRM system.
Full access. No credit card required.
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Powerful features and add-ons to help you land more regulars
What to look for in a CRM for restaurants
An effective CRM for the hospitality industry should help you connect with new customers, provide reliable service and increase customer retention.
The best CRM for restaurants will enable you to:
Scale your restaurant operations. Your CRM should grow alongside your restaurant. Pipedrive offers plans and pricing that expand with you as you serve more guests.
Connect with existing software. Integrate with your booking app and POS system to easily manage customer information.
Communicate effectively. Allow customers to get in touch via web forms, chatbot and live chat with powerful add-ons.
Access data on the go. Check your tasks with a mobile app. Maximize efficiency by accessing your CRM anywhere.
Understand your guests with insights into customer data
It can be hard to turn a first-time guest into a repeat customer when you don’t have a good understanding of your customer base.
The best CRM software for restaurants stores all your guest preferences in one user-friendly place, allowing you to provide personalized experiences based on guest feedback.
Pipedrive’s restaurant CRM solution gives restaurateurs full visibility into customer data, allowing them to easily track and engage their most important guests.
Explore Pipedrive’s Insights and reports.
Get more done with marketing automation
Administrative tasks like sending emails or manually scheduling reservations can be time-consuming in the restaurant industry.
Restaurant customer relationship management software can help you improve these customer interactions by automating tasks like sending emails at the right time.
Pipedrive automatically sends follow-up emails, adds guest information and brings up reminders at the right time for the right customer.
Lighten your restaurant manager’s workload with Pipedrive’s Automations.
Communicate with guests
Poor communication can lead to missed bookings and a less-than-ideal dining experience.
The right CRM adds touchpoints that help you provide a better customer experience. For example, potential customers can use a contact form to ask about catering to dietary needs.
Pipedrive lets you set up web forms or chat features to handle guest queries and sync all guest communications with their profiles. Everything your front-of-house team needs to know can be stored in one place, providing valuable insights to offer more personalized service.
Learn more about Pipedrive’s lead communication tools.
Customize your customer data
To get actionable insights from your customer data, you must collect the right information.
When you use a customizable CRM, you can add relevant customer data, enabling you to provide the best possible customer experience. Having this information at your fingertips helps you improve operational efficiency and customer satisfaction.
Pipedrive’s functionality means you can store all the information you need in customizable guest profiles.
Learn more about Pipedrive’s customizable CRM.
Over 500+ integrations
Expand the capabilities of Pipedrive with hundreds of apps and integrations
Campaigns by Pipedrive
Campaigns by Pipedrive brings marketing and sales under one roof, allowing you to grow and nurture your target audience into sales-ready prospects.
Email builder. Craft beautiful campaigns in minutes.
Email segmentation. Segment your audience to win prospects.
Email analytics. Improve engagement with actionable insights and real-time reporting.
Learn more about Pipedrive’s Campaigns add-on.
How Trainify saved two hours a week with Pipedrive
Trainify CEO Viktors Pedčenko was tired of bulky, expensive CRM software. He needed a scalable solution to merge the company’s customer database with its email marketing tool.
Trainify switched to Pipedrive’s CRM platform and used the Campaigns add-on to combine customer relationship management and email marketing, boosting its bottom line and speeding up campaign creation by two hours a week.
“It’s the best and most cost-effective way to reach your audience with a targeted message. I segment the audience to send them news, sales, reminders or value messages.”
