🪄 Our new AI-powered features are here! Learn more.

English (US)DeutschEspañol (América Latina)FrançaisPortuguês (BR)
Español (España)
Bahasa Indonesia
Japanese (日本語)
Korean (한국어)
Latviešu valoda
Chinese (繁體中文)
Log in

CRM for restaurants

A customer relationship management system (CRM) is a centralized database that will help you to grow your restaurant business and increase profitability.

Turn your diners into loyal customers with a CRM that sends them the most relevant offers, reminds them of events and remembers their favorite orders.

Get to know your customers, track your business better and entice diners with Pipedrive’s restaurant CRM system.

Full access. No credit card required.

CRM for Restaurants







What to look for in a CRM for Restaurants

What to look for in a CRM for restaurants

An effective CRM for the hospitality industry should help you connect with new customers, provide reliable service and increase customer retention.

The best restaurant CRM solution will enable you to:

  • Scale your operations: Your CRM should grow alongside your restaurant. Pipedrive expands with you as you serve more guests.

  • Integrate with existing software: Connect with your booking app and POS system to easily manage customer information.

  • Communicate effectively: Allow customers to get in touch via web forms, chatbot and live chat with powerful add-ons.

  • Access Pipedrive on the go: Check your tasks using the mobile app. Maximize efficiency by accessing your CRM anywhere.

Understand and delight your guests

Turning first-time guests into repeat customers means understanding your customer base.

Pipedrive’s restaurant CRM solution offers restaurateurs full visibility over customer data, allowing them to easily track and engage their most important guests.

Combine key insights like order history and average spend to understand your customers’ preferences and improve the guest experience.

Explore Pipedrive’s Insights tool.

Understand your customers
Marketing automation software

Get more done with marketing automation

In the restaurant industry, administrative tasks like sending emails or manually scheduling reservations can be time-consuming.

Pipedrive can help by automatically sending follow-up emails, adding guest information and setting reminders at the right time.

Lighten your restaurant manager’s workload with Pipedrive’s Automations tool.

Integrate your restaurant CRM software with your favorite tools

Keeping up with regular restaurant operations while building customer relationships takes exceptional organization and management. Pipedrive helps restaurant owners juggle crucial tasks, with hundreds of integrated apps adding extra functionality when needed.


Eventilla helps restaurant managers seamlessly organize events. Create branded registration forms and landing pages with the Eventilla integration.


Trello is a project management system that helps streamline your work. Plan everything, from new menu items to events, by connecting Pipedrive with the Trello integration.


Unify all your customer conversations into one handy tool. Answer social media DMs directly from your Pipedrive CRM with the Quickdialog integration.


Outgrow lets you send your subscribers quizzes, recommendations, polls and more. Engage your email list today with the Outgrow integration.


Simplify online reservations with auto-reminders and calendar sync. Satisfy your customers with the Datelist reservation system.


Create, send and track invoices from your Pipedrive dashboard. Stay on top of salaries and keep your books up to date with the QuickBooks integration.

Boost revenue with our Marketplace apps


Companies that use Marketplace apps are almost twice as likely to win deals monthly than those without (47% vs. 27%).

Campaigns by Pipedrive

Campaigns by Pipedrive brings marketing and sales under one roof, so you can grow and nurture your target audience into sales-ready prospects.

Unify sales and marketing data in one place

Craft beautiful campaigns in minutes

Segment your audience to win prospects

Improve engagement with real-time reporting

Starting from


per company per month, billed annually
or $39 per company per month, billed monthly

Learn more

How Trainify saved two hours a week with Pipedrive

Trainify CEO Viktors Pedčenko was tired of bulky, expensive CRM software. He needed a scalable solution to merge their customer database with their email marketing tool.

The company switched to Pipedrive and used the Campaigns add-on to combine customer relationship management and email marketing, boosting Trainify’s bottom line and speeding up campaign creation by two hours a week.

“It’s the best and most cost-effective way to reach your audience with a targeted message. I segment the audience to send them news, sales, reminders or value messages.”

Read the case study

Trainify case study

Delight your guests and turn first-timers into regulars