Transform your growth strategy with pipeline marketing
Even the best marketing campaigns won’t deliver if sales teams can’t manage their pipeline.
Pipeline marketing works to align sales and marketing teams and improve conversions in each phase of the sales cycle.
Build flawless sales and marketing funnels at a lower cost per sale with pipeline marketing.
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A pipeline marketing strategy addresses the entire buyer journey to improve lead conversion and create loyal customers. Move from conversations to conversions and support upselling with a complete view of your pipeline.
Organize your prequalified leads in one convenient inbox and add them to your pipeline when qualified
Outline your pipeline phases, move prospects and leads from one phase to the next and visualize your progress
Align sales and marketing efforts with social media, email marketing integrations and add-ons
Keep sales teams on task by measuring everything that pushes sales to close, including phone calls, follow-up emails and meetings
Set custom goals and track sales data by team or sales rep with custom reports and a visual dashboard
You need a clear picture of what’s working and what’s not to support strong decision-making and optimize your sales process.
Pipeline marketing offers visibility into which activities give you the greatest return.
Use real-time CRM report metrics – including open rate, click rate, click-through rate and total/unique clicks – to discover which campaigns are winning your audience over.
Toggling between email marketing software and a CRM takes time. Manage all your communications and subscriber data in one place with Campaigns by Pipedrive.
Campaigns lets you build beautiful, personalized email campaigns right within your Pipedrive account.
Craft effective designs and messaging with a simple email builder
Nurture prospects into leads and deals
Segment leads for personalized emails
Try the Campaigns add-on today
Power up your pipeline marketing with integrations to help you collaborate, automate and sell
Maximize productivity by unifying all conversations from your Facebook account in Pipedrive. Convert Messenger conversations into new leads or deals with Pipedrive’s Facebook Messenger integration.
Pipeline marketing is a growth strategy that looks beyond vanity metrics, such as number of leads, and focuses on the entire sales funnel to measure success. Pipeline marketing tools centralize all sales and marketing channels and activities, helping to improve conversion rates at each stage of the funnel.
Some metrics you may want to track include average deal size, number of deals, win rate, cost per sale, conversion rate, lead response time and average time to close.
To build a marketing pipeline, you need to understand the target persona for your product and their typical buyer’s journey.
Next, outline the steps your potential customer must take to move through your sales cycle, such as a call with a salesperson or product demo.
Choose a pipeline management software and create a marketing strategy with lead magnets to attract your leads. Set up goals, tools and workflows to capture your first lead – then, start selling.